Discover how Pure SEO partnered with a leading jewellery business to transform its digital presence, driving remarkable growth through a collaborative SEO strategy.
Background:
A jewellery business approached Pure SEO, frustrated by previous SEO agencies that offered generic solutions without yielding significant results. Their digital marketing efforts had been stagnant, leaving them sceptical about SEO’s potential. They needed a fresh approach to revitalise their online presence, increase organic traffic, and generate meaningful leads.
Challenges:
The jewellery business faced several key challenges:
- Poor keyword rankings and minimal organic visibility.
- Ineffective content strategies that failed to drive engagement or conversions.
- A history of disengaged SEO efforts that left the business feeling excluded from the process.
- An ambitious goal of achieving significant growth within a tight timeframe.
The business sought more than a typical SEO campaign; they wanted to become active participants in their own success, gaining the knowledge and tools needed to drive sustainable growth.
The Solution:
Pure SEO introduced a collaborative SEO model that actively involved the business in both strategy development and execution. This approach was designed to transform the business from a passive recipient of SEO services into an active co-strategist.
Key elements of the strategy included:
- In-depth Competitor Analysis: Monthly deep dives into competitor strategies, teaching the client to conduct these analyses independently, enabling them to stay ahead of industry trends.
- Tailored Content Strategy: Instead of providing pre-packaged solutions, Pure SEO worked closely with the client to co-create monthly content plans, guiding them on SEO-driven content creation while involving their in-house team in every step.
- On-page SEO Optimisation: Pure SEO helped refine key elements like schema markup, internal linking, and metadata, ensuring that the client understood the importance of each action and could implement optimisations themselves.
- Knowledge Transfer: Regular SEO workshops were conducted and tailored to the jewellery industry. These sessions empowered the client’s team with SEO skills, allowing them to contribute to the strategy actively.
- Goal Setting and Performance Tracking: Together, Pure SEO and the client set clear goals, aiming for a 20% increase in organic traffic over six months. A custom analytics dashboard was developed to provide real-time insights, ensuring the client could measure and act on performance data independently.
Implementation:
The collaborative SEO strategy was implemented through a structured process:
- Initial Audit: A comprehensive SEO audit identified key technical and content-related opportunities.
- Keyword Research and Content Planning: In-depth keyword research aligned with the client’s business goals, forming the backbone of the content strategy.
- On-page Optimisation: Title tags, meta descriptions, header structures, and internal linking were refined, while schema markup was added for rich results on search engines.
- Content Creation Support: Monthly content topics were recommended, with Pure SEO guiding the client’s team through SEO writing best practices to ensure high-quality, optimised content.
- Technical SEO Enhancements: Technical issues were identified and resolved collaboratively, enabling the client to manage these aspects in the future.
- Measurement and Reporting: Pure SEO set up advanced tracking in Google Analytics and provided a custom dashboard for ongoing performance monitoring.
Results:
The collaborative SEO approach delivered outstanding results in a short time, exceeding initial expectations and transforming the client’s digital performance:
- Organic Traffic Growth: Organic sessions increased by 46% in just four months, growing from 2,847 to 4,157, surpassing the initial 6-month target.
- Engagement Metrics: The engagement rate increased from 65% to 92%, with the average session duration rising to 3 minutes 55 seconds and the average engagement time improving from 72 to 80 seconds per session.
- Conversion Impact: Organic conversions doubled from 62 in February to 126 in July, a 103% increase. This was driven by a rise in appointment form completions and bookings, highlighting significant growth in leads from organic traffic.
Client Empowerment:
Perhaps the most significant outcome of this project was the transformation in the client’s approach to SEO. They developed a robust understanding of SEO principles and became actively involved in strategic decision-making. This newfound confidence led to more ambitious goal setting and a stronger focus on content creation, positioning the client for continued long-term success.
Future Projections:
With the foundation laid by Pure SEO’s collaborative approach, the client has set a bold goal of achieving 400% organic growth within the next 12 months. The consistent upward trend in traffic and engagement metrics suggests this target is well within reach, supported by the client’s increased capability and understanding of SEO.
The Lasting Impact of Collaborative SEO
Pure SEO’s collaborative SEO strategy delivered impressive short-term results and empowered the business to take control of its digital marketing efforts. By fostering a partnership built on knowledge-sharing and active involvement, Pure SEO transformed a once sceptical client into a confident co-strategist, paving the way for sustained growth and success.
Want to Transform Your Business?
If you’re ready to take your SEO efforts to the next level, partner with Pure SEO. Our collaborative approach ensures that you’re not just getting results but building the knowledge and tools to sustain them. Contact us today to discover how we can help you achieve lasting digital success.
