Discover how we teamed up with Four Words, a leading jewellery business, to transform its digital presence and achieve remarkable growth through a hands-on, collaborative SEO strategy.
Background:
When Four Words reached out to us, they were feeling discouraged. Their experience with previous SEO agencies had been all too common—generic strategies that didn’t deliver meaningful results. Stuck with stagnant online performance, they were sceptical about SEO’s potential.
What they needed was a fresh, personalised approach that would reignite their online presence, drive real growth, and, importantly, involve them in the process.
Challenges:
Four Words faced several key hurdles:
- Low visibility in search results due to poor keyword rankings.
- Content strategies that weren’t driving engagement or conversions.
- Previous SEO efforts felt disconnected from their goals.
- The need for significant, measurable growth within a tight timeframe.
More than just an SEO campaign, Four Words wanted an approach that empowered them, allowing their team to actively shape their success and learn sustainable SEO strategies along the way.
Our Approach:
We developed a collaborative SEO strategy that positioned Four Words as co-strategists in their own growth. Instead of implementing changes behind the scenes, we worked alongside them to build a strong, scalable digital presence.
Key Areas of Focus:
- Competitor Analysis: Monthly deep dives into industry trends, equipping their team with the skills to assess competitors independently.
- Tailored Content Strategy: Instead of templates, we co-created content plans and guided their team in producing SEO-friendly content.
- On-Page SEO Optimisation: Titles, metadata, and internal linking were refined to maximise visibility.
- Technical SEO Enhancements: We addressed site speed, structure, and schema markup while ensuring the Four Words team could manage updates moving forward.
- SEO Training Workshops: Hands-on sessions tailored to the jewellery industry, empowering their team to take ownership of their SEO strategy.
- Custom Performance Tracking: A real-time analytics dashboard allowed Four Words to track progress and make informed decisions.
Results:
Our collaborative approach led to transformative results, with impressive year-on-year growth across all key SEO performance areas:
- Traffic Growth: Organic sessions saw a 142% increase year-on-year (Jan 2024 – Dec 2024), with a 40% rise in key events like inquiries and appointment bookings.
- Blog Performance: Traffic from organic search to the blog surged by 162%, reflecting the success of our targeted content efforts.
- Conversions: Appointment form completions skyrocketed by 233%, demonstrating substantial growth in organic lead generation.
- Rankings:
- The number of keywords ranking in the top 20 positions jumped from 48 to 229, massively boosting visibility.
- Key engagement ring-related keywords achieved Page 1 rankings, with impression counts notably increasing from October to December 2024.
Rather than just boosting numbers, these results reflect the power of Four Words’ new, hands-on approach to SEO.
These achievements were backed by a strong foundation of collaborative effort, including:
- Regular SEO Audits ensured the site was always optimised.
- A focused content strategy zeroed in on engagement ring keywords.
- Detailed keyword research aligned every step of the plan with the client’s goals.
The Bigger Picture:
Beyond immediate results, the most significant achievement was the transformation of the Four Words team itself. They went from sceptical about SEO to fully engaged, equipped with the knowledge and skills to drive continued success.
With ambitious new goals, including quadrupling organic growth in the next year, Four Words now has the strategy, tools, and confidence to make it happen.
Looking to Elevate Your SEO?
If you’re ready to grow your online presence and gain the skills to sustain it, we’d love to help. Let’s build your success story together—reach out today.
