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Digital Analytics

Tag, capture and analyse users and their online behaviour for in-depth insights so you can make more informed decisions.

Analytics: Tracking & Improving Your Website ROI

The great thing about digital marketing is that absolutely everything is measurable. If you can click on it, we can measure it. Our team at Pure SEO is all about measurability – we offer a full range of analytical services to help you understand the trends and UX issues your website has.

Google Analytics

Google Analytics is a free, enterprise-level analytics platform that provides insightful data about your website visitors – including location, demographics, what pages they visit, user dwell time, and more.

The majority of our clients use Google Analytics. However, because a massive amount of information is generated by Google Analytics, some of our clients find themselves overwhelmed by the graphics and numbers. Every month, Pure SEO writes a report for your business, detailing only the important aspects, which help you make sense of the important information.

Adobe Analytics with Adobe Experience Cloud

Adobe Experience Cloud is a comprehensive web marketing platform by Adobe that contains Adobe Analytics. Some of our larger corporate clients prefer to use Adobe Analytics over Google Analytics for specific features, Adobe’s terms of services agreement, data privacy and more.

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Seven Focus Areas for Successful Link Building (Updated)

Links are one of the most important ranking signals in Google’s search algorithm, and building quality links back to your website as part of your SEO campaign is just as important as creating quality, well-researched cont

Why UX Design Matters and How it Affects Ranking

User Experience design, more commonly known as UX design, is the process of designing interface that

Google’s Title Tag Update: What Does it Mean for You?

First impressions are important, and getting yours right is a big priority in SEO. You may have noti

GA4: What You Need To Know

Google Analytics is an important tool for boosting website performance, no matter your industry or b

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