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Digital Analytics

Tag, capture and analyse users and their online behaviour for in-depth insights so you can make more informed decisions.

Analytics: Tracking & Improving Your Website ROI

The great thing about digital marketing is that absolutely everything is measurable. If you can click on it, we can measure it. Our team at Pure SEO is all about measurability – we offer a full range of analytical services to help you understand the trends and UX issues your website has.

Google Analytics

Google Analytics is a free, enterprise-level analytics platform that provides insightful data about your website visitors – including location, demographics, what pages they visit, user dwell time, and more.

The majority of our clients use Google Analytics. However, because a massive amount of information is generated by Google Analytics, some of our clients find themselves overwhelmed by the graphics and numbers. Every month, Pure SEO writes a report for your business, detailing only the important aspects, which help you make sense of the important information.

Adobe Analytics with Adobe Experience Cloud

Adobe Experience Cloud is a comprehensive web marketing platform by Adobe that contains Adobe Analytics. Some of our larger corporate clients prefer to use Adobe Analytics over Google Analytics for specific features, Adobe’s terms of services agreement, data privacy and more.

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New Updates from Instagram Gets a Hard Pass from Users

Instagram recently released world-shaking updates within the app, but you read it right, the platform’s users aren’t particularly ecstatic. The recent Instagram app overhaul suggests the company is going full force on Ree

Page Experience Signals Coming to Google Search Rankings in May 2021

When it comes to Google Search Rankings, there are over 200 factors that dictate just how high in th

Google Webmasters Changes Name to Google Search Central

Out with the old and in with the new! Google Webmasters announced that it’s rebranding from Google

What We Learned at The 2020 M2 Summit

Pure SEO was proud to attend the 2020 M2 Summit in Auckland at the Cordis Hotel on 4 November, where

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