Branding is More than a Logo
Branding involves more than combing colours and exciting designs. It should be a creative expression of everything your business stands for, incorporating graphic elements, typography, and a colour palette. Creative branding is your company’s chance to put its best foot forward when interacting with potential customers.
Branding is used to achieve five main goals:
- Create a unique identity and personality for your company.
- Distinguish your brand from competitors.
- Inform the target audience about the nature of your company.
- Deliver an emotional impact on your target audience.
- Serve as a baseline for all aspects of your brand, creating one coherent message.
Why Logos Matter
Although logos are only one part of creative branding design, their importance should not be underestimated. Logos generally appear at every touchpoint between potential customers and your brand, making them an essential part of your company’s identity and capable of building a bridge between the business and the audience.
Logos make it easy for customers to identify, recall, and distinguish your brand from competitors. As your brand spreads across various platforms, your logo will be what connects and ties everything back together into one coherent message.
Integration is Key
Despite the emphasis on logos, we should also pay attention to other design elements regarding branding. As with all marketing strategies, integration is critical. Creative brand design works best when all components work together and complement each other. Typography and colour palette play as big a role in your branding as graphic elements, each working to craft the image of your business carefully.
Talk to the experts at Pure SEO and start building your brand today. We can help your company find its visual voice through our branding services.