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Who is John Smith and Why is He Abandoning Shopping Carts?
Is John Smith your most hesitant customer? If so, you're not alone. Recently, many e-commerce sellers on Google Shopping or Merchant Center have noticed the indecisive Smith ditching his shopping cart at the checkout phase.
What is A/B Testing & Why Should You Be Doing It?
Everyone knows you need a good website in order to rank well and see consistent traffic. A lot of t
Why You Should Care About Your Competitors
As businesses, we are often too busy and concerned with our own brand, believing that we provide su
UX to Become Google Ranking Factor in 2021: The Google Page Experience Ranking Update
Google has, for a while now, been taking into account user-perceived performance metrics for determ