Strategising and implementing SEO for an E-Commerce website can be a lot more difficult than your average services based website. Not only do E-Commerce websites tend to be much larger, but they have an extra level of complexity. For example, whether you are selling apparel, electronics or a range of retail products – you might have category filters that you may or may not want to include in Google’s search results.
The decision to index or block these ‘faceted’ filter pages and their infinite combinations such as “red t-shirts under $100”, or “XL black dresses” has an effect on your website’s crawl budget with search engines, and ultimately the quality and diversity of your indexed pages.
Whether you are on a widely used E-Commerce platform such as WordPress (WooCommerce), Magento, Shopify, SquareSpace, BigCommerce, OpenCart, PrestaShop, Joomla, Drupal or on a fully customised Single Page Application (SPA) on a JavaScript-based framework such as VueJS or AngularJS, our experienced technical team at Pure SEO has seen it all and can help you optimise your website.
