Strategising and implementing SEO for an E-Commerce website can be a bit more nuanced and complex than your average services-based website. Not only do E-Commerce websites tend to be much larger, but they have an extra level of complexity. For example, whether you are selling apparel, electronics, or a range of retail products, you might have category filters that you may or may not want to include in Google’s search results.
The decision to index or block these ‘faceted’ filter pages and their infinite combinations such as “red t-shirts under $100”, or “XL black dresses” has an effect on your website’s crawl budget with search engines, and ultimately affects the quality and diversity of your indexed pages.
General ranking factors (such as internal linking, duplicate content, technical SEO, user experience, conversion rates, and more) also need to be taken care of to ensure E-Commerce success. So, why not work with a trusted company that’s proven to provide results in the digital marketing industry?
Our team of experienced technical experts at Pure SEO has seen it all and can help you optimise your E-Commerce website.
We provide E-commerce SEO for all kinds of website designs and have experience working with a wide range of E-commerce platforms. These are just a few of the platforms we cater to. Begin optimising your website and boosting your organic search engine traffic today!