After studying in China and the UK for his undergraduate and working in the PR industry in Shanghai for 2 years, Frank then moved to New Zealand in 2017 to pursue a Master of Marketing degree at the University of Auckland.
With his overseas experience and marketing specialisation, Frank has nurtured rich experiences in both Western and Asian markets, especially Chinese. Being born in China and having lived in New Zealand for more than five years, Frank’s knowledge about the two countries helped him open opportunities to bring NZ businesses closer to the Chinese consumers. He is passionate about connecting the East and the West as he sharpens his digital marketing expertise.
In his free time, Frank enjoys spending his weekends exploring various fishing spots and experimenting with different fishing methods. He is also into music – playing the guitar and the ukulele. He aspires to travel more often overseas to experience other cultures.