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Google Ads

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    Google Google Ads SEM

    How to Optimise Your Paid Ads
    • jan 4, 2022
    • Author: Admin
    While a lower Cost Per Click (CPC) can impact your SEM budget, improving the overall quality score of your ads matters most. A high-quality score can save you much more while delivering significantly better results. With that in mind, read on to...
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    Google Ads Marketing SEM

    Google Ad Types for Your SEM Campaign
    • jan 4, 2022
    • Author: Admin
    Google provides an extensive range of advertising tools for businesses looking to expand their digital marketing presence. Each ad type comes with several features that can help to boost your brand visibility and direct relevant customers to your...
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    Google Ads SEM

    Why AdWords Became Google Ads
    • jan 4, 2022
    • Author: Admin
    Google Ads is an essential tool for online businesses looking to expand or reach their customer base, but it was not always so prominent in the online digital marketing landscape. Google Ads was known as AdWords before 2018 and was significantly...
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    Google Ads SEM

    How to Fix Untrustworthy Promotions in Merchant Center
    • jan 4, 2022
    • Author: Admin
    Has everything on your Google Ads been going fine, but recently you received the following message on your Google merchant center account? MISREPRESENTATION OF SELF OR PRODUCT (UNTRUSTWORTHY PROMOTIONS) This is a common Google error message that can...
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    Facebook Google Ads SEM Social Media

    Google & Facebook Respond to Australia’s News Media Bargaining Code
    • jan 4, 2022
    • Author: Admin
    Australia’s proposed news media bargaining code hopes to restore some of the money lost to advertising in the country’s regional media markets, but Google says the new law could force them out of the country entirely. Is either side right? Can...
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    Google Ads SEM

    What Is Behavioural Targeting, and Why Is It Important?
    • jan 4, 2022
    • Author: Admin
    Want to know a bit more about how your Google Ads campaigns work? Behavioural targeting is an important part of any search marketing strategy, which helps focus the aim of Ads campaigns within Google’s key ad markets: Search, Display, YouTube, and...
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    Google Ads

    The Anatomy of a Great Ads Landing Page
    • jan 4, 2022
    • Author: Admin
    Creating landing pages for your website is easy. Creating effective landing pages that improve your SEO and get you conversions, however, is another story altogether. A landing page serves a different purpose compared to other pages on your website,...
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    Google Ads Google Shopping SEM SEO

    What We Learned at The 2020 M2 Summit
    • jan 4, 2022
    • Author: Admin
    Pure SEO was proud to attend the 2020 M2 Summit in Auckland at the Cordis Hotel on 4 November, where we heard from some of the most influential entrepreneurs and business leaders in New Zealand. Everyone from independent venture capitalists and...
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    Google Google Ads SEM

    Google Discovery Campaigns: What’s New in 2020
    • jan 4, 2022
    • Author: Admin
    Google’s Discovery Ads have been around since 2019, but they’ve more recently become available internationally. This has led marketing teams to reassess their toolbox—is it worth pivoting toward Discovery Campaigns? Read on to find out.  ...
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    Google Ads Google My Business Local SEO News SEM SEO

    Google Trials Local Ads on Google My Business Listings… Again
    • jan 4, 2022
    • Author: Admin
    It’s long been the burden of small businesses to find a way through the fog of the internet to their customers, to do their best with what they have and raise their voices above the cacophony of others singing for the user’s attention. Digital...
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    Google Ads News SEM

    Google’s $800 Million Ad Credit Rolls Out: What You Need to Know
    • jan 4, 2022
    • Author: Admin
    Google has made a commitment to help small and medium-sized business all around the world make it through the COVID-19 pandemic, a commitment to the tune of eight hundred million dollars, usable for ad-spend across all Google Ads platforms until the...
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    Google Ads Mobile SEM

    Google Announces New Discovery Ads Format
    • jan 4, 2022
    • Author: Admin
    Google has unveiled a number of new advertising products at this year’s Google Marketing Live event. Among them was the announcement of the new Discovery Ads format. Brad Bender, Product VP for Google Display & Video Ads, declared that...
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    Google Ads

    Gallery Ads Are Coming to Mobile Google SERPs
    • jan 4, 2022
    • Author: Admin
    Google Marketing Live is looking like quite an event this year, and one of the biggest announcements that came out of it was that Google Ads are getting a new addition to the family – Gallery Ads. These carousel-like ads are coming to mobile...
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    Google Google Ads SEM

    Google Rolls Out New Tools For Responsive Search Ads
    • jan 4, 2022
    • Author: Admin
    This week has been a big one for Google’s search engine marketing systems, as the Responsive Search Advertising feature has just introduced four great new updates for the system, as well as exciting language developments. Here’s how you can use...
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    Analytics Google Ads SEM

    Prepare Your Holiday SEM Spend for Christmas, with 3 Forecasting Tips
    • jan 4, 2022
    • Author: Admin
    Managing your holiday SEM spend can be a chore, but is a crucial part of search engine marketing.  Often, we are seeing retailers run out of AdWords dollars before, or during, peak revenue periods. From mid-November through to Christmas, New...
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