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Google & Facebook Respond to Australia’s News Media Bargaining Code

Australia’s proposed news media bargaining code hopes to restore some of the money lost to advertising in the country’s regional media markets, but Google says the new law could force them out of the country entirely. Is either side right? Can...

Google Ads SEM

What Is Behavioural Targeting, and Why Is It Important?

Want to know a bit more about how your Google Ads campaigns work? Behavioural targeting is an important part of any search marketing strategy, which helps focus the aim of Ads campaigns within Google’s key ad markets: Search, Display, YouTube, and...

Google Ads

The Anatomy of a Great Ads Landing Page

Creating landing pages for your website is easy. Creating effective landing pages that improve your SEO and get you conversions, however, is another story altogether. A landing page serves a different purpose compared to other pages on your website,...

Google Ads Google Shopping SEM SEO

What We Learned at The 2020 M2 Summit

Pure SEO was proud to attend the 2020 M2 Summit in Auckland at the Cordis Hotel on 4 November, where we heard from some of the most influential entrepreneurs and business leaders in New Zealand. Everyone from independent venture capitalists and...

Google Google Ads SEM

Google Discovery Campaigns: What’s New in 2020

Google’s Discovery Ads have been around since 2019, but they’ve more recently become available internationally. This has led marketing teams to reassess their toolbox—is it worth pivoting toward Discovery Campaigns? Read on to find out. ...

Google Ads Google My Business Local SEO News SEM SEO

Google Trials Local Ads on Google My Business Listings… Again

It’s long been the burden of small businesses to find a way through the fog of the internet to their customers, to do their best with what they have and raise their voices above the cacophony of others singing for the user’s attention. Digital...

Google Ads News SEM

Google’s $800 Million Ad Credit Rolls Out: What You Need to Know

Google has made a commitment to help small and medium-sized business all around the world make it through the COVID-19 pandemic, a commitment to the tune of eight hundred million dollars, usable for ad-spend across all Google Ads platforms until the...

Google Ads Mobile SEM

Google Announces New Discovery Ads Format

Google has unveiled a number of new advertising products at this year’s Google Marketing Live event. Among them was the announcement of the new Discovery Ads format. Brad Bender, Product VP for Google Display & Video Ads, declared that...

Google Ads

Gallery Ads Are Coming to Mobile Google SERPs

Google Marketing Live is looking like quite an event this year, and one of the biggest announcements that came out of it was that Google Ads are getting a new addition to the family – Gallery Ads. These carousel-like ads are coming to mobile...

Google Google Ads SEM

Google Rolls Out New Tools For Responsive Search Ads

This week has been a big one for Google’s search engine marketing systems, as the Responsive Search Advertising feature has just introduced four great new updates for the system, as well as exciting language developments. Here’s how you can use...

Analytics Google Ads SEM

Prepare Your Holiday SEM Spend for Christmas, with 3 Forecasting Tips

Managing your holiday SEM spend can be a chore, but is a crucial part of search engine marketing. Often, we are seeing retailers run out of AdWords dollars before, or during, peak revenue periods. From mid-November through to Christmas, New...

Google Google Ads

Updates to Google Ads: responsive search ad reporting and more

Over the past week, Google has rolled out several new updates to Google Ads, all of which will make it easier for advertisers to use the platform. In this blog post, we’ll take you through all of these updates, and let you know how they’ll...

Google Google Ads

Google extends availability of Responsive Search Ads

As the year continues, Google has continued to make change after change to the way that they offer advertising – after only just announcing Responsive Search Ads last month at Google Marketing Live, Google has already announced that next month in...

Google Google Ads Mobile News

This Week in Search: Google Introduces Video Ads on Mobile, And More!

Pure SEO’s This Week In Search series takes a look at the top SEO and SEM news stories from the week. This week Google introduced the new video format on AdWords, Google Assistant is completely taking over Google’s voice search, Search...

Google Google Ads Google Shopping News

This Week in Search: Updates Across the Board on Google’s Services

Pure SEO’s This Week In Search series takes a look at the top SEO and SEM news stories from the week. This week was definitely no different for the big search engine – Google recently made some game-changing updates for Google My Business,...

Google Ads

Google & Facebook Respond to Australia’s News Media Bargaining Code

What Is Behavioural Targeting, and Why Is It Important?

The Anatomy of a Great Ads Landing Page

What We Learned at The 2020 M2 Summit

Google Discovery Campaigns: What’s New in 2020

Google Trials Local Ads on Google My Business Listings… Again

Google’s $800 Million Ad Credit Rolls Out: What You Need to Know

Google Announces New Discovery Ads Format

Gallery Ads Are Coming to Mobile Google SERPs

Google Rolls Out New Tools For Responsive Search Ads

Prepare Your Holiday SEM Spend for Christmas, with 3 Forecasting Tips

Updates to Google Ads: responsive search ad reporting and more

Google extends availability of Responsive Search Ads

This Week in Search: Google Introduces Video Ads on Mobile, And More!

This Week in Search: Updates Across the Board on Google’s Services

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Google Ads

Google & Facebook Respond to Australia’s News Media Bargaining Code

What Is Behavioural Targeting, and Why Is It Important?

The Anatomy of a Great Ads Landing Page

What We Learned at The 2020 M2 Summit

Google Discovery Campaigns: What’s New in 2020

Google Trials Local Ads on Google My Business Listings… Again

Google’s $800 Million Ad Credit Rolls Out: What You Need to Know

Google Announces New Discovery Ads Format

Gallery Ads Are Coming to Mobile Google SERPs

Google Rolls Out New Tools For Responsive Search Ads

Prepare Your Holiday SEM Spend for Christmas, with 3 Forecasting Tips

Updates to Google Ads: responsive search ad reporting and more

Google extends availability of Responsive Search Ads

This Week in Search: Google Introduces Video Ads on Mobile, And More!

This Week in Search: Updates Across the Board on Google’s Services

GET ACTIONABLE ADVICE, WEEKLY

Follow Us

Categories

准备好提升您的品牌知名度了吗? 我们随时为您提供帮助

Contact

准备好提升您的品牌知名度了吗?
我们随时为您提供帮助