What is a Low Quality Score & What Does it Mean for Your Ads?
Google Ads is an effective method of bringing targeted traffic to your website, a must for anyone wanting to...
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Google Ads
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Determining Your Business Goals for Your Google Ads Campaign
Business goals refer to accomplishments or targets your company wants to achieve in a short- or long-term period. Examples... -
Display Ads Vs Discovery Ads
A successful digital marketing strategy starts with understanding the various platforms at your disposal. As an SEO company in... -
What is Multichannel Marketing and How Does it Work?
The thought of managing a multichannel marketing campaign can seem daunting for some. However, it pays to never get... -
How to Optimise Your Paid Ads
While a lower Cost Per Click (CPC) can impact your SEM budget, improving the overall quality score of your... -
Why AdWords Became Google Ads
Google Ads is an essential tool for online businesses looking to expand or reach their customer base, but it... -
How to Fix Untrustworthy Promotions in Merchant Center
Has everything on your Google Ads been going fine, but recently you received the following message on your Google... -
Google & Facebook Respond to Australia’s News Media Bargaining Code
Australia’s proposed news media bargaining code hopes to restore some of the money lost to advertising in the country’s... -
What Is Behavioural Targeting, and Why Is It Important?
Want to know a bit more about how your Google Ads campaigns work? Behavioural targeting is an important part... -
The Anatomy of a Great Ads Landing Page
Creating landing pages for your website is easy. Creating effective landing pages that improve your SEO and get you... -
What We Learned at The 2020 M2 Summit
Pure SEO was proud to attend the 2020 M2 Summit in Auckland at the Cordis Hotel on 4 November,... -
Google Discovery Campaigns: What’s New in 2020
Google’s Discovery Ads have been around since 2019, but they’ve more recently become available internationally. This has led marketing... -
Google Trials Local Ads on Google My Business Listings… Again
It’s long been the burden of small businesses to find a way through the fog of the internet to... -
Google’s $800 Million Ad Credit Rolls Out: What You Need to Know
Google has made a commitment to help small and medium-sized business all around the world make it through the... -
Google Announces New Discovery Ads Format
Google has unveiled a number of new advertising products at this year’s Google Marketing Live event. Among them was...
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