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Google Ads

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    Blog SEM

    Display Ads Vs Discovery Ads

    • September 16, 2022
    • Author: Matthew CarsonMatthew Carson
    A successful digital marketing strategy starts with understanding the various platforms at your disposal. As an SEO company in Auckland, pay-per-click, Google Analytics, and all things digital marketing is second nature to us. Google offers a...
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    Blog

    What is Multichannel Marketing and How Does it Work?

    • September 14, 2022
    • Author: Thane KettleThane Kettle
    The thought of managing a multichannel marketing campaign can seem daunting for some. However, it pays to never get too comfortable within the ephemeral world of digital marketing. Great digital marketing begins at the edge of your comfort zone....
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    Blog Google SEM

    How to Optimise Your Paid Ads

    • July 23, 2022
    • Author: The Pure SEO TeamThe Pure SEO Team
    While a lower Cost Per Click (CPC) can impact your SEM budget, improving the overall quality score of your ads matters most. A high-quality score can save you much more while delivering significantly better results. With that in mind, read on to...
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    Blog Marketing SEM

    Google Ad Types for Your SEM Campaign

    • May 23, 2022
    • Author: Jack RapsonJack Rapson
    Google provides an extensive range of advertising tools for businesses looking to expand their digital marketing presence. Each ad type comes with several features that can help to boost your brand visibility and direct relevant customers to your...
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    Blog SEM

    Why AdWords Became Google Ads

    • May 16, 2022
    • Author: Jack RapsonJack Rapson
    Google Ads is an essential tool for online businesses looking to expand or reach their customer base, but it was not always so prominent in the online digital marketing landscape. Google Ads was known as AdWords before 2018 and was significantly...
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    Blog SEM

    How to Fix Untrustworthy Promotions in Merchant Center

    • November 11, 2021
    • Author: Jack RapsonJack Rapson
    Has everything on your Google Ads been going fine, but recently you received the following message on your Google merchant center account? MISREPRESENTATION OF SELF OR PRODUCT (UNTRUSTWORTHY PROMOTIONS) This is a common Google error message that can...
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    Blog SEM

    Google & Facebook Respond to Australia’s News Media Bargaining Code

    • February 19, 2021
    • Author: Rollan SchottRollan Schott
    Australia’s proposed news media bargaining code hopes to restore some of the money lost to advertising in the country’s regional media markets, but Google says the new law could force them out of the country entirely. Is either side right? Can...
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    Blog SEM

    What Is Behavioural Targeting, and Why Is It Important?

    • January 29, 2021
    • Author: Sam MannellSam Mannell
    Want to know a bit more about how your Google Ads campaigns work? Behavioural targeting is an important part of any search marketing strategy, which helps focus the aim of Ads campaigns within Google’s key ad markets: Search, Display, YouTube, and...
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    Blog

    The Anatomy of a Great Ads Landing Page

    • December 2, 2020
    • Author: Amanda MiddeldorpAmanda Middeldorp
    Creating landing pages for your website is easy. Creating effective landing pages that improve your SEO and get you conversions, however, is another story altogether. A landing page serves a different purpose compared to other pages on your website,...
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    Blog Google Shopping SEM SEO

    What We Learned at The 2020 M2 Summit

    • November 10, 2020
    • Author: Rollan SchottRollan Schott
    Pure SEO was proud to attend the 2020 M2 Summit in Auckland at the Cordis Hotel on 4 November, where we heard from some of the most influential entrepreneurs and business leaders in New Zealand. Everyone from independent venture capitalists and...
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    Blog Google SEM

    Google Discovery Campaigns: What’s New in 2020

    • July 25, 2020
    • Author: Sam MannellSam Mannell
    Google’s Discovery Ads have been around since 2019, but they’ve more recently become available internationally. This has led marketing teams to reassess their toolbox—is it worth pivoting toward Discovery Campaigns? Read on to find out.  ...
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    Blog Google My Business Local SEO News SEM SEO

    Google Trials Local Ads on Google My Business Listings… Again

    • July 16, 2020
    • Author: Courtney-Dale NelCourtney-Dale Nel
    It’s long been the burden of small businesses to find a way through the fog of the internet to their customers, to do their best with what they have and raise their voices above the cacophony of others singing for the user’s attention. Digital...
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    Blog News SEM

    Google’s $800 Million Ad Credit Rolls Out: What You Need to Know

    • May 28, 2020
    • Author: Courtney-Dale NelCourtney-Dale Nel
    Google has made a commitment to help small and medium-sized business all around the world make it through the COVID-19 pandemic, a commitment to the tune of eight hundred million dollars, usable for ad-spend across all Google Ads platforms until the...
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    Blog Mobile SEM

    Google Announces New Discovery Ads Format

    • May 15, 2019
    • Author: Sam MannellSam Mannell
    Google has unveiled a number of new advertising products at this year’s Google Marketing Live event. Among them was the announcement of the new Discovery Ads format. Brad Bender, Product VP for Google Display & Video Ads, declared that...
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    Blog

    Gallery Ads Are Coming to Mobile Google SERPs

    • May 15, 2019
    • Author: Courtney-Dale NelCourtney-Dale Nel
    Google Marketing Live is looking like quite an event this year, and one of the biggest announcements that came out of it was that Google Ads are getting a new addition to the family – Gallery Ads. These carousel-like ads are coming to mobile...
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