Facebook Google Social Media

Google vs. Facebook Marketing: Which Should You Use?

It’s a safe bet to say that you use either Google or Facebook every day. Probably both! With 63,000 searches being made every second on Google, and Facebook serving 2.89 billion active monthly users, it’s easy to understand why your business...

Social Media YouTube

YouTube Rolls Out 2021 Updates

YouTube Rolls Out 2021 Updates YouTube is gearing up for 2021 with new capabilities, one of which is helping users look for videos by hashtag. First developed in 2018, the hashtag search capability initially didn’t quite work as expected. Users...

Facebook Instagram LinkedIn Social Media Twitter

The Big Social Media Platforms and Their Strengths

Social media marketing is complex. Not only do businesses have to develop a unique message and attract an audience, but they also must ensure that this message reaches users who are likely to engage with their product. However, when done right, the...

Facebook Google Ads SEM Social Media

Google & Facebook Respond to Australia’s News Media Bargaining Code

Australia’s proposed news media bargaining code hopes to restore some of the money lost to advertising in the country’s regional media markets, but Google says the new law could force them out of the country entirely. Is either side right? Can...

Facebook Social Media

Apple’s iOS 14 Update & Facebook Advertising: What You Need to Know

On June 22nd, 2020, the digital landscape went through a major shift. Apple—one of the world’s largest technology companies—announced three new policies it would be implementing with their new iOS 14 update. These policies are the most recent...

Social Media Twitter

Twitter Relaunching Verified Accounts in January 2021

Twitter Relaunching Verified Accounts in January 2021 Three years ago, Twitter received backlash from its users due to uncertainty of the “blue badge” verification process. In November 2017, Twitter stated that while the “verification was...

Facebook Instagram LinkedIn SEO Social Media

SEO & Social Media: How Do They Affect Each Other?

SEO & Social Media: How Do They Affect Each Other? It’s been a formative decade for social media. Ten years ago, social media was in its infancy. Facebook had only 140 million users, LinkedIn 30 million. Since then, these numbers have...

Instagram

Instagram Updates Search Functionality for Keywords

Move over #hashtags! Social media giant Instagram has gotten busy this past month and has released a new functionality: allowing users to search for content with keywords in addition to traditional hashtags. Learn more about this new feature below...

Instagram Social Media

Instagram Hacks You’d Want to Know to Boost Website Traffic (2020)

Instagram may not be the number one thing that pops into your head when you want to drive more traffic to your website. After all, the platform isn’t exactly link friendly. While the platform is image-heavy, however, there are still ways to...

Facebook Instagram Social Media

Facebook to Merge Messenger, WhatsApp, and Instagram Messaging Platforms

Facebook CEO Mark Zuckerberg has confirmed plans to merge the private messaging features of the company’s three major apps for some time now, first speaking about it early last year. The merge combines WhatsApp, Facebook Messenger, and...

Marketing SEM Social Media

The Ad Creation Cheat Sheet

Ads—love ‘em or hate ‘em, they are everywhere, and they are here to stay. Some are bad, some are good, some are even funny. Some of them, however, you’ll never remember, and most are boring. But, once in a while one, ads will grab your...

LinkedIn Social Media

Engagement Gets a Boost With Latest LinkedIn Updates

LinkedIn has introduced new features designed to cultivate greater engagement on the business-minded social media network. The new community features, which include updated posting options, invitations to follow, and live stream integration, are...

Marketing Social Media

The Great Chicken Sandwich Wars of 2019 & the Future of Social Media Marketing

The Amazon rain forest is on fire, anti-government protests in Hong Kong have lasted into their fifteen week, and the risks of a No-Deal Brexit loom large over the United Kingdom, but all pale in comparison to the month’s biggest story....

Instagram News Social Media

Fake Views Are No Fake News: Instagram Cracks Down on Spammy Stories Views

It sure seems like the Russians are making everything on the internet untrustworthy. The 2016 US presidential election added phrases like “fake news” and “troll farms” to the lexicon. Since then, the whole world seems to be...

Instagram Social Media

Instagram Tests Hiding Like Counts, Receives Backlash

Instagram recently started testing "private like counts" - a feature that hides the number of likes a post has on users' news feeds. The social media giant is currently running this test in seven countries, including Australia, Brazil, Canada,...

Google vs. Facebook Marketing: Which Should You Use?

YouTube Rolls Out 2021 Updates

The Big Social Media Platforms and Their Strengths

Google & Facebook Respond to Australia’s News Media Bargaining Code

Apple’s iOS 14 Update & Facebook Advertising: What You Need to Know

Twitter Relaunching Verified Accounts in January 2021

SEO & Social Media: How Do They Affect Each Other?

Instagram Updates Search Functionality for Keywords

Instagram Hacks You’d Want to Know to Boost Website Traffic (2020)

Facebook to Merge Messenger, WhatsApp, and Instagram Messaging Platforms

The Ad Creation Cheat Sheet

Engagement Gets a Boost With Latest LinkedIn Updates

The Great Chicken Sandwich Wars of 2019 & the Future of Social Media Marketing

Fake Views Are No Fake News: Instagram Cracks Down on Spammy Stories Views

Instagram Tests Hiding Like Counts, Receives Backlash

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Social Media

Google vs. Facebook Marketing: Which Should You Use?

YouTube Rolls Out 2021 Updates

The Big Social Media Platforms and Their Strengths

Google & Facebook Respond to Australia’s News Media Bargaining Code

Apple’s iOS 14 Update & Facebook Advertising: What You Need to Know

Twitter Relaunching Verified Accounts in January 2021

SEO & Social Media: How Do They Affect Each Other?

Instagram Updates Search Functionality for Keywords

Instagram Hacks You’d Want to Know to Boost Website Traffic (2020)

Facebook to Merge Messenger, WhatsApp, and Instagram Messaging Platforms

The Ad Creation Cheat Sheet

Engagement Gets a Boost With Latest LinkedIn Updates

The Great Chicken Sandwich Wars of 2019 & the Future of Social Media Marketing

Fake Views Are No Fake News: Instagram Cracks Down on Spammy Stories Views

Instagram Tests Hiding Like Counts, Receives Backlash

GET ACTIONABLE ADVICE, WEEKLY

Follow Us

Categories

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