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Social Media

Blog Social Media
How to Use Pinterest for Marketing
- October 19, 2022
- Author: Matthew CarsonMatthew Carson
An overwhelming amount of opportunity exists online for business owners looking to expand their social media marketing. However, knowing where to invest your efforts can be difficult, especially with the growing number of social media channels...
Blog Marketing Social Media
How To Make TikTok Part of Your Digital Marketing Campaign
- September 19, 2022
- Author: The Pure SEO TeamThe Pure SEO Team
Did you know TikTok has nearly 100 million active users per month in the USA? This user base provides a huge opportunity for businesses to expand their reach to a wider audience. TikTok is still relatively new within the digital sphere, so it offers...
Blog Facebook Social Media
How to Install Your Facebook Pixel & Domain
- September 1, 2022
- Author: Cheryl TanCheryl Tan
A Facebook Pixel, or Meta Pixel as of February 2022, is an important tool that can be utilised to track customer actions online involving your brand. Through this data collection, ad strategies can be formulated to target specific audiences and...
Blog Facebook Social Media
What Does the Recent Change to Facebook Targeting Options Mean for You?
- December 9, 2021
- Author: Jack RapsonJack Rapson
Significant changes are coming to Facebook’s ad targeting options early next year for advertisers and marketers. These changes focus on user data that could be considered sensitive or controversial. In this blog post, we go into detail on the...
Blog Facebook Google Social Media
Google vs. Facebook Marketing: Which Should You Use?
- October 15, 2021
- Author: Krishneel ChauhanKrishneel Chauhan
It’s a safe bet to say that you use either Google or Facebook every day. Probably both! With 63,000 searches being made every second on Google, and Facebook serving 2.89 billion active monthly users, it’s easy to understand why your business...
Blog Social Media YouTube
YouTube Rolls Out 2021 Updates
- April 15, 2021
- Author: Marionne BanagaMarionne Banaga
YouTube Rolls Out 2021 Updates YouTube is gearing up for 2021 with new capabilities, one of which is helping users look for videos by hashtag. First developed in 2018, the hashtag search capability initially didn’t quite work as expected. Users...
Blog Facebook Instagram LinkedIn Social Media Twitter
The Big Social Media Platforms and Their Strengths
- April 13, 2021
- Author: KateKate
Social media marketing is complex. Not only do businesses have to develop a unique message and attract an audience, but they also must ensure that this message reaches users who are likely to engage with their product. However, when done right, the...
Blog Facebook Google Ads SEM Social Media
Google & Facebook Respond to Australia’s News Media Bargaining Code
- February 19, 2021
- Author: Rollan SchottRollan Schott
Australia’s proposed news media bargaining code hopes to restore some of the money lost to advertising in the country’s regional media markets, but Google says the new law could force them out of the country entirely. Is either side right? Can...
Blog Facebook Social Media
Apple’s iOS 14 Update & Facebook Advertising: What You Need to Know
- February 16, 2021
- Author: Courtney-Dale NelCourtney-Dale Nel
On June 22nd, 2020, the digital landscape went through a major shift. Apple—one of the world’s largest technology companies—announced three new policies it would be implementing with their new iOS 14 update. These policies are the most recent...
Blog Social Media Twitter
Twitter Relaunching Verified Accounts in January 2021
- January 28, 2021
- Author: KateKate
Twitter Relaunching Verified Accounts in January 2021 Three years ago, Twitter received backlash from its users due to uncertainty of the “blue badge” verification process. In November 2017, Twitter stated that while the “verification was...
Blog Facebook Instagram LinkedIn SEO Social Media
SEO & Social Media: How Do They Affect Each Other?
- December 22, 2020
- Author: Rachel MatelaRachel Matela
SEO & Social Media: How Do They Affect Each Other? It’s been a formative decade for social media. Ten years ago, social media was in its infancy. Facebook had only 140 million users, LinkedIn 30 million. Since then, these numbers have...
Blog Instagram
Instagram Updates Search Functionality for Keywords
- November 30, 2020
- Author: Marionne BanagaMarionne Banaga
Move over #hashtags! Social media giant Instagram has gotten busy this past month and has released a new functionality: allowing users to search for content with keywords in addition to traditional hashtags. Learn more about this new feature below...
Blog Instagram Social Media
Instagram Hacks You’d Want to Know to Boost Website Traffic (2020)
- October 30, 2020
- Author: Marionne BanagaMarionne Banaga
Instagram may not be the number one thing that pops into your head when you want to drive more traffic to your website. After all, the platform isn’t exactly link friendly. While the platform is image-heavy, however, there are still ways to...
Blog Facebook Instagram Social Media
Facebook to Merge Messenger, WhatsApp, and Instagram Messaging Platforms
- October 28, 2020
- Author: Sam MannellSam Mannell
Facebook CEO Mark Zuckerberg has confirmed plans to merge the private messaging features of the company’s three major apps for some time now, first speaking about it early last year. The merge combines WhatsApp, Facebook Messenger, and...
Blog Marketing SEM Social Media
The Ad Creation Cheat Sheet
- May 14, 2020
- Author: Krishneel ChauhanKrishneel Chauhan
Ads—love ‘em or hate ‘em, they are everywhere, and they are here to stay. Some are bad, some are good, some are even funny. Some of them, however, you’ll never remember, and most are boring. But, once in a while one, ads will grab your...

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