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    Blog Content SEO

    How to Get Rich Snippets

    • September 28, 2022
    • Author: Thane KettleThane Kettle
    If you have a fantastic-looking website, but Google search results aren’t giving it the love it deserves, the solution may come in the form of rich snippets. Rich snippets have quickly become the secret sauce of search result supremacy yet are...
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    Blog Content CRO

    How to Improve CRO (Conversion Rate Optimisation) for Your Homepage

    • September 16, 2022
    • Author: Thane KettleThane Kettle
    Getting new customers to your homepage is hard enough; it involves pushing, pulling, and prodding your way through your competitors advertising on Facebook, Google, and elsewhere. But that is only half the battle. The other half, the more important...
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    Blog Content Marketing

    How to Increase Your Email Marketing Open Rate

    • September 13, 2022
    • Author: Cheryl TanCheryl Tan
    Even with the increasing popularity and convenience of social media, email marketing is still one of the best channels to reach your audience. However, having your emails left in the spam folder before eventually getting deleted isn’t what you...
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    Blog Content SEO

    FAQ vs Blog Posts – Why a Great Website Will Have Both

    • August 12, 2022
    • Author: The Pure SEO TeamThe Pure SEO Team
    FAQ and blog posts are convenient ways to talk to your customers and clients about your products or services without wasting their time (or yours!). It doesn’t have to be an either/or; great websites will have a detailed FAQ page and dedicated...
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    Blog Content

    Are Infographics Still Effective?

    • August 5, 2022
    • Author: The Pure SEO TeamThe Pure SEO Team
    A picture paints a thousand words, but how about a pixel? Infographics have maintained a steadfast presence in digital marketing. They can communicate complex information in an easily digestible and visually enticing format. If you want to share...
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    Blog Content Guides

    Duplicate Content – The Ultimate Guide

    • May 14, 2022
    • Author: Ruby GarnerRuby Garner
    Although not technically a penalty, duplicate content can negatively impact your organic search engine rankings. It’s a surprisingly common occurrence online. According to California digital marketing platform Raven, almost 30% of all content...
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    Blog Content SEO

    What is ORM? Managing Your Online Reputation

    • May 11, 2022
    • Author: The Pure SEO TeamThe Pure SEO Team
    Prior to the rise of the internet, Reputation Management and PR were topics of great concern only for large scale businesses and celebrity personas. Small businesses, on the other hand, gave little to no thought to their brand perception, which...
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    Blog Content Guides SEO

    Backlinks – The Ultimate Guide

    • May 4, 2022
    • Author: RobynRobyn
    Backlinks have long been a vital part of Google’s key ranking signal. They’re one of the most powerful ways to drive traffic to your website and boost your off-page SEO performance. So, what is a backlink and how does it benefit your website...
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    Blog Content Guides SEO

    The Pure SEO Guide to Site Siloing & Information Architecture

    • March 30, 2022
    • Author: Ruby GarnerRuby Garner
    How you organize your website content is an essential part of your SEO strategy. Site structure must communicate topic relevance to search engines. How pages are siloed into topic themes represents the information architecture of your site. This can...
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    Blog Content Guides On-page Optimisation SEO

    The Pure SEO Guide to Heading Structure

    • March 30, 2022
    • Author: Matthew CarsonMatthew Carson
    Heading structure is one of the determining signals for rankings in search engine results. It also helps to improve user experience. Implementing a heading structure for SEO is an easy and effective way to make your content easier to navigate and...
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    Blog Content Google SEO

    The Pure SEO Guide to Core Web Vitals

    • March 28, 2022
    • Author: The Pure SEO TeamThe Pure SEO Team
    Google constantly updates its ranking algorithms to provide the best page experience for users and maintain its status as a top-tier search engine. In June 2021, Google introduced an interesting update to this equation: Core Web Vitals. The three...
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    Blog Content Marketing YouTube

    How Can Video Content Boost Your SEO?

    • March 23, 2022
    • Author: The Pure SEO TeamThe Pure SEO Team
    While keyword optimisation and quality written content are excellent strategies to boost your SEO, video content could be the X-factor that drastically enhances your ranking in organic search results and yields higher search volumes. After all,...
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    Blog Content Local SEO Marketing

    How You Can Use the Power of SEO to Build an Eye-Catching Brand

    • February 10, 2022
    • Author: The Pure SEO TeamThe Pure SEO Team
    Every business aspires to stay ahead of its competitors by standing out in a crowded field and gaining recognition within the market. Whether you’re the CEO of a large enterprise, a small business owner, an author, or a marketing director,...
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    Blog Content Marketing

    How to Develop a Video Strategy for Your Business

    • September 6, 2021
    • Author: The Pure SEO TeamThe Pure SEO Team
    Businesses today are realising that text or image-based content is usually not enough to reach the best audience and drive sales. To keep up with online trends, smart businesses are gradually prioritising video marketing techniques. Many have...
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    Blog Content On-page Optimisation SEO

    SEO Best Practices for Writing a Blog Post

    • August 6, 2021
    • Author: KateKate
    Prominent search engines like Google have clarified that regularly updating your blog section with fresh and unique content is essential for positive SEO results. Blogs offer an opportunity to keep your website relevant, and also allow you to target...
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