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    Content Guides

    Duplicate Content – The Ultimate Guide

    • jan 4, 2022
    • Author: Admin
    Although not technically a penalty, duplicate content can negatively impact your organic search engine rankings. It’s a surprisingly common occurrence online. According to California digital marketing platform Raven, almost 30% of all content...
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    Content SEO

    What is ORM? Managing Your Online Reputation

    • jan 4, 2022
    • Author: Admin
    Prior to the rise of the internet, Reputation Management and PR were topics of great concern only for large scale businesses and celebrity personas. Small businesses, on the other hand, gave little to no thought to their brand perception, which...
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    Content Guides SEO

    Backlinks – The Ultimate Guide

    • jan 4, 2022
    • Author: Admin
    Backlinks have long been a vital part of Google’s key ranking signal. They’re one of the most powerful ways to drive traffic to your website and boost your off-page SEO performance. So, what is a backlink and how does it benefit your website...
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    Content Guides SEO

    The Pure SEO Guide to Site Siloing & Information Architecture

    • jan 4, 2022
    • Author: Admin
    How you organize your website content is an essential part of your SEO strategy. Site structure must communicate topic relevance to search engines. How pages are siloed into topic themes represents the information architecture of your site. This can...
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    Content Guides On-page Optimisation SEO

    The Pure SEO Guide to Heading Structure

    • jan 4, 2022
    • Author: Admin
    Heading structure is one of the determining signals for rankings in search engine results. It also helps to improve user experience. Implementing a heading structure for SEO is an easy and effective way to make your content easier to navigate and...
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    Content Google SEO

    The Pure SEO Guide to Core Web Vitals

    • jan 4, 2022
    • Author: Admin
    Google constantly updates its ranking algorithms to provide the best page experience for users and maintain its status as a top-tier search engine. In June 2021, Google introduced an interesting update to this equation: Core Web Vitals. The three...
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    Content Marketing YouTube

    How Can Video Content Boost Your SEO?

    • jan 4, 2022
    • Author: Admin
    While keyword optimisation and quality written content are excellent strategies to boost your SEO, video content could be the X-factor that drastically enhances your ranking in organic search results and yields higher search volumes. After all,...
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    Content Local SEO Marketing

    How You Can Use the Power of SEO to Build an Eye-Catching Brand

    • jan 4, 2022
    • Author: Admin
    Every business aspires to stay ahead of its competitors by standing out in a crowded field and gaining recognition within the market. Whether you’re the CEO of a large enterprise, a small business owner, an author, or a marketing director,...
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    Content Marketing

    How to Develop a Video Strategy for Your Business

    • jan 4, 2022
    • Author: Admin
    Businesses today are realising that text or image-based content is usually not enough to reach the best audience and drive sales. To keep up with online trends, smart businesses are gradually prioritising video marketing techniques. Many have...
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    Content On-page Optimisation SEO

    SEO Best Practices for Writing a Blog Post

    • jan 4, 2022
    • Author: Admin
    Prominent search engines like Google have clarified that regularly updating your blog section with fresh and unique content is essential for positive SEO results. Blogs offer an opportunity to keep your website relevant, and also allow you to target...
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    Content Marketing

    How to Improve the EAT Score of Your Content

    • jan 4, 2022
    • Author: Admin
    The “Expertise, Authority, and Trust” (E-A-T) algorithm is the basic criteria that Google uses to rank the quality of websites, ensuring that the most authoritative content is the first to appear on a Google search result. They are the...
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    Content Google SEO

    How to Use Google Trends for SEO & Content Strategies

    • jan 4, 2022
    • Author: Admin
    Google Trends is a powerful tool for increasing the SEO ranking of your site and building robust and reliable content strategies for your business. Here, we break down how you can confidently wield this tool to enhance your overall online presence....
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    Content Ecommerce On-page Optimisation SEO

    Top 5 ECommerce UX Mistakes That Seriously Hurt Rankings and Sales

    • jan 4, 2022
    • Author: Admin
    ECommerce websites have become cornerstones of online trade. There’s a huge market out there for providing eCommerce solutions and helping customers reach their goals, but within a saturated market, retailers face the challenge of making sure that...
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    Content

    How Often Should You Really Write Blogs?

    • jan 4, 2022
    • Author: Admin
    An age-old question that has crossed the minds of both bloggers and content creators is “how often should you write blogs?”. As it turns out, there is no one-size-fits-all answer, and several factors should affect your decision. Ultimately, the...
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    Content Google

    Google’s December 2020 Core Algorithm Update: What You Need to Know

    • jan 4, 2022
    • Author: Admin
    As of the 4th of December NZT, Google confirmed its December 2020 Core Update would begin rolling out, which will take around one to two weeks to fully come into effect. Typically, what follows is a daunting period causing anxiety among businesses...
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