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    Blog Content

    The Ultimate Content Marketing Guide for 2023
    • May 15, 2023
    • Author: Ruby GarnerRuby Garner
    Welcome to the ultimate content marketing guide for 2023! Creating high-quality, engaging content in today’s digital age has become more important than ever. Whether you’re a small business owner, a content marketer, or a freelance blogger,...
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    Blog Content SEO

    What is the Topic Cluster Model, and How Does it Benefit SEO?
    • April 26, 2023
    • Author: Ruby GarnerRuby Garner
    The topic cluster model for SEO is an increasingly powerful and effective way to organise your website’s content around a core set of topics. The model has recently gained popularity in improving search rankings and driving more...
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    Content SEO

    How to Research Blog Topics Best Practices
    • November 14, 2022
    • Author: The Pure SEO TeamThe Pure SEO Team
    A phrase you will often hear in the SEO world is ‘content is king’. But to get great content that will drive your site up in the rankings, you’ll need relevant and interesting topics that answer searchers’ questions. This blog post will...
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    Content SEO Voice SEO

    Voice Search SEO Explained
    • November 7, 2022
    • Author: Ruby GarnerRuby Garner
    The increasing reliability and accuracy of voice search technology have played a massive role in its adoption. When Apple first launched Siri in 2011, there was optimism that this could be the next big thing in technology. The ability to ask your...
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    Blog Content

    Do Blog Posts Really Work?
    • November 2, 2022
    • Author: Cheryl TanCheryl Tan
    The introduction of blogging in the early days of the internet was probably one of the most prevalent reasons for the internet’s rise in popularity. Self-generated posts were in line with topics relevant to the average person, which caused the...
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    Blog Content On-page Optimisation

    What is On-Page SEO and Off-Page SEO?
    • October 25, 2022
    • Author: Thane KettleThane Kettle
    Google is constantly making changes to its ranking algorithms, meaning you’ll have to be fast on your feet to keep your spot atop the search results. On-page and off-page SEO is the two-headed monster of search engine optimisation. To increase...
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    Blog Content

    How to Write Great Whitepapers & eBooks for Your Website
    • October 1, 2022
    • Author: The Pure SEO TeamThe Pure SEO Team
    Whitepapers and eBooks are incredibly helpful yet underrated tools for businesses. They deliver information-rich content in the form of an in-depth report. This article explains how to write a whitepaper or eBook and how they help your content...
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    Blog Content SEO

    How to Get Rich Snippets
    • September 28, 2022
    • Author: Thane KettleThane Kettle
    If you have a fantastic-looking website, but Google search results aren’t giving it the love it deserves, the solution may come in the form of rich snippets. Rich snippets have quickly become the secret sauce of search result supremacy yet are...
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    Blog Content CRO

    How to Improve CRO (Conversion Rate Optimisation) for Your Homepage
    • September 16, 2022
    • Author: Thane KettleThane Kettle
    Getting new customers to your homepage is hard enough; it involves pushing, pulling, and prodding your way through your competitors advertising on Facebook, Google, and elsewhere. But that is only half the battle. The other half, the more important...
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    Blog Content Marketing

    How to Increase Your Email Marketing Open Rate
    • September 13, 2022
    • Author: Cheryl TanCheryl Tan
    Even with the increasing popularity and convenience of social media, email marketing is still one of the best channels to reach your audience. However, having your emails left in the spam folder before eventually getting deleted isn’t what you...
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    Blog Content SEO

    FAQ vs Blog Posts – Why a Great Website Will Have Both
    • August 12, 2022
    • Author: The Pure SEO TeamThe Pure SEO Team
    FAQ and blog posts are convenient ways to talk to your customers and clients about your products or services without wasting their time (or yours!). It doesn’t have to be an either/or; great websites will have a detailed FAQ page and dedicated...
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    Blog Content

    Are Infographics Still Effective?
    • August 5, 2022
    • Author: The Pure SEO TeamThe Pure SEO Team
    A picture paints a thousand words, but how about a pixel? Infographics have maintained a steadfast presence in digital marketing. They can communicate complex information in an easily digestible and visually enticing format. If you want to share...
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    Blog Content Guides

    Duplicate Content – The Ultimate Guide
    • May 14, 2022
    • Author: Ruby GarnerRuby Garner
    Although not technically a penalty, duplicate content can negatively impact your organic search engine rankings. It’s a surprisingly common occurrence online. According to California digital marketing platform Raven, almost 30% of all content...
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    Blog Content SEO

    What is ORM? Managing Your Online Reputation
    • May 11, 2022
    • Author: The Pure SEO TeamThe Pure SEO Team
    Prior to the rise of the internet, Reputation Management and PR were topics of great concern only for large scale businesses and celebrity personas. Small businesses, on the other hand, gave little to no thought to their brand perception, which...
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    Blog Content Guides SEO

    Backlinks – The Ultimate Guide
    • May 4, 2022
    • Author: RobynRobyn
    Backlinks have long been a vital part of Google’s key ranking signal. They’re one of the most powerful ways to drive traffic to your website and boost your off-page SEO performance. So, what is a backlink and how does it benefit your website...
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