How to Use Google Trends for SEO & Content Strategies
Google Trends is a powerful tool for increasing the SEO ranking of your site and building robust and reliable...
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Google’s Core Web Vitals June Update: What You Need to Know
Google announced back in May 2020 that Core Web Vitals would become a key ranking factor in 2021. After... -
Making Monitoring Simple – Getting To Grips With Google Tag Manager
There’s no denying it—today’s modern marketing world thrives on data. Website owners now have the capacity to create effective... -
Common Crawlability Issues & How to Fix Them
Crawl errors are sneaky, and it can prove to be difficult to trace back to a what caused the... -
Google Maps Launches New Features: Messaging, Metrics & More
2020 has been nothing short of eventful for Google Maps! It’s been a year for updates and new features... -
Understanding NZ Search Habits in 2020 with Google Trends
2020 has been a hectic year for us all to say the least. More than ever, people have been... -
Google’s December 2020 Core Algorithm Update: What You Need to Know
As of the 4th of December NZT, Google confirmed its December 2020 Core Update would begin rolling out, which... -
Page Experience Signals Coming to Google Search Rankings in May 2021
When it comes to Google Search Rankings, there are over 200 factors that dictate just how high in the... -
Google Webmasters Changes Name to Google Search Central
Out with the old and in with the new! Google Webmasters announced that it’s rebranding from Google Webmaster to... -
Google Discovery Campaigns: What’s New in 2020
Google’s Discovery Ads have been around since 2019, but they’ve more recently become available internationally. This has led marketing... -
Who is John Smith and Why is He Abandoning Shopping Carts?
Is John Smith your most hesitant customer? If so, you’re not alone. Recently, many e-commerce sellers on Google Shopping... -
UX to Become Google Ranking Factor in 2021: The Google Page Experience Ranking Update
Google has, for a while now, been taking into account user-perceived performance metrics for determining SERP rankings, such as... -
Google Rolls Out New GMB Tools to Help Sustain SMBs Amidst COVID-19
Many small and medium-sized businesses have faced challenges due to the effects of the pandemic to the economy. Amidst... -
Google Removes Duplicate Organic Listings for Featured Snippet Results
On Wednesday, Google’s Danny Sullivan confirmed that web pages with featured snippets would no longer be repeated under the... -
Google’s BERT Update: What You Need to Know & How to Optimise Your Content
On the 21st of October 2019, Google’s search engine rolled out its latest update for English language queries: the...
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