Google Google Ads SEM

Google Discovery Campaigns: What’s New in 2020

Google’s Discovery Ads have been around since 2019, but they’ve more recently become available internationally. This has led marketing teams to reassess their toolbox—is it worth pivoting toward Discovery Campaigns? Read on to find out. ...

Google Google Shopping SEM

Who is John Smith and Why is He Abandoning Shopping Carts?

Is John Smith your most hesitant customer? If so, you’re not alone. Recently, many e-commerce sellers on Google Shopping or Merchant Center have noticed the indecisive Smith ditching his shopping cart at the checkout phase. This week, Google...

Google SEO

UX to Become Google Ranking Factor in 2021: The Google Page Experience Ranking Update

Google has, for a while now, been taking into account user-perceived performance metrics for determining SERP rankings, such as page load speed and mobile-friendliness. Now, Google has announced a broad search algorithm update revolving around...

Google Google My Business Local SEO SEO

Google Rolls Out New GMB Tools to Help Sustain SMBs Amidst COVID-19

Many small and medium-sized businesses have faced challenges due to the effects of the pandemic to the economy. Amidst this difficult time, however, consumers all over the world have begun to seek out ways to support their favourite companies and...

Facebook Google Social Media

Google Vs. Facebook Marketing: Engaging Your Audience Online

Google and Facebook—it’s a safe bet to say that you use at least one of these platforms every day. With 75,000 searches being made every second on Google, and Facebook serving 2.5 billion active monthly users, it’s easy to appreciate why your...

Google News SEO

Google Removes Duplicate Organic Listings for Featured Snippet Results

On Wednesday, Google’s Danny Sullivan confirmed that web pages with featured snippets would no longer be repeated under the organic listings on page one, and would affect all searches worldwide that include featured snippets. Let’s explore...

Content Google SEO

Google’s BERT Update: What You Need to Know & How to Optimise Your Content

On the 21st of October 2019, Google’s search engine rolled out its latest update for English language queries: the Bidirectional Encoder Representations from Transformers (BERT) algorithm. It impacts approximately 1 out of 10 queries—the...

Google SEO

Google Search Marketing for Academic Articles

Optimising academic articles requires knowledge of how search engines work. Learn the seven key aspects to consider as you optimise an academic...

Google News SEO

Google Makes Changes to rel=”nofollow” for First Time in 15 Years

SEO is an industry characterised by constant change. However, with that being said, one of the few longstanding elements of the digital world has been the nofollow link attribute. Introduced over a decade ago, the rel=”nofollow”...

Apple Google SEO Voice SEO

Google Assistant Now the Most Accurate Digital Assistant

While Apple’s Siri has long been the most famous name in voice search, Google has fast established itself as the leading digital assistant. This could have far-reaching implications for search engine marketing NZ wide. A recent study by Loup...