Blog
Stay up to date with the latest digital marketing news and opinion from our team.
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Google & Facebook Respond to Australia’s News Media Bargaining Code
Australia’s proposed news media bargaining code hopes to restore some of the money lost to advertising in the country’s regional... -
Apple’s iOS 14 Update & Facebook Advertising: What You Need to Know
On June 22nd, 2020, the digital landscape went through a major shift. Apple—one of the world’s largest technology companies—announced three... -
How to Verify Your Domain on Facebook: Step-by-Step Guide
As Apple announced iOS 14, it became clear that the update would soon affect how conversion events are received and... -
How Often Should You Really Write Blogs?
An age-old question that has crossed the minds of both bloggers and content creators is “how often should you write... -
What Is Behavioural Targeting, and Why Is It Important?
Want to know a bit more about how your Google Ads campaigns work? Behavioural targeting is an important part of... -
Twitter Relaunching Verified Accounts in January 2021
Twitter Relaunching Verified Accounts in January 2021 Three years ago, Twitter received backlash from its users due to uncertainty of... -
Top Digital Marketing Campaign Tips for the Tourism Sector
Let’s face it, we all miss travelling. With travel restrictions still in place, there’s no doubt that the tourism sector... -
Meta Data Optimisation Guide: Page Titles & Descriptions
In a highly competitive industry, one of the basic rules of SEO is for digital marketers to have the ability to compose... -
SEO & Social Media: How Do They Affect Each Other?
SEO & Social Media: How Do They Affect Each Other? It’s been a formative decade for social media. Ten years... -
Google Maps Launches New Features: Messaging, Metrics & More
2020 has been nothing short of eventful for Google Maps! It’s been a year for updates and new features because,... -
Understanding NZ Search Habits in 2020 with Google Trends
2020 has been a hectic year for us all to say the least. More than ever, people have been searching... -
Google’s December 2020 Core Algorithm Update: What You Need to Know
As of the 4th of December NZT, Google confirmed its December 2020 Core Update would begin rolling out, which will... -
The Anatomy of a Great Ads Landing Page
Creating landing pages for your website is easy. Creating effective landing pages that improve your SEO and get you conversions,... -
Instagram Updates Search Functionality for Keywords
Move over #hashtags! Social media giant Instagram has gotten busy this past month and has released a new functionality: allowing... -
New Updates from Instagram Gets a Hard Pass from Users
Instagram recently released world-shaking updates within the app, but you read it right, the platform’s users aren’t particularly ecstatic. The...
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