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SEO News & Blog Articles

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    Blog SEO

    SEO Trends and Predictions for 2023

    • December 5, 2022
    • Author: Cheryl TanCheryl Tan
    The SEO landscape is ever-changing, especially with frequent updates to Google’s ranking algorithms. It’s crucial to revisit your digital marketing strategies frequently to ensure they are up-to-date and in line with trends to bring your...
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    Content SEO

    How to Research Blog Topics: Best Practices

    • November 14, 2022
    • Author: Ruby GarnerRuby Garner
    A phrase you will often hear in the SEO world is ‘content is king’. But to get great content that will drive your site up in the rankings, you’ll need relevant and interesting topics that answer searchers’ questions. This blog post will...
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    Content SEO Voice SEO

    Voice Search SEO Explained

    • November 7, 2022
    • Author: Ruby GarnerRuby Garner
    The increasing reliability and accuracy of voice search technology have played a massive role in its adoption. When Apple first launched Siri in 2011, there was optimism that this could be the next big thing in technology. The ability to ask your...
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    Blog Content On-page Optimisation SEO

    What is On-Page SEO and Off-Page SEO?

    • October 25, 2022
    • Author: Thane KettleThane Kettle
    Google is constantly making changes to its ranking algorithms, meaning you’ll have to be fast on your feet to keep your spot atop the search results. On-page and off-page SEO is the two-headed monster of search engine optimisation. To increase...
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    Blog Content SEO

    How to Get Rich Snippets

    • September 28, 2022
    • Author: Thane KettleThane Kettle
    If you have a fantastic-looking website, but Google search results aren’t giving it the love it deserves, the solution may come in the form of rich snippets. Rich snippets have quickly become the secret sauce of search result supremacy yet are...
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    Blog SEO

    What is Black Hat SEO?

    • September 26, 2022
    • Author: Cheryl TanCheryl Tan
    Search engine algorithms provide searchers with the best results for their queries. The higher up a website is on the search results, the more likely they are accessed by curious users, which can boost its credibility massively. Websites use search...
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    Blog Local SEO SEO

    10 SEO Tips For Small Businesses

    • September 21, 2022
    • Author: Cheryl TanCheryl Tan
    Size doesn’t always matter, but it can be crucial when considering marketing tactics. Many small businesses do not have a general marketing budget and often cannot afford to spend too much money working on their search engine rankings compared to...
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    Blog News Voice SEO

    How Will Web3 Impact SEO?

    • September 19, 2022
    • Author: Matthew CarsonMatthew Carson
    After decades of sharing user-driven content, the exploration of web 2.0 has peaked. Today, information about web3 (web 3.0, the semantic web) is becoming increasingly popular, especially in its potential concerning virtual realities,...
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    Blog Lead Generation SEO

    Lead Generation Tips

    • September 9, 2022
    • Author: Ruby GarnerRuby Garner
    Lead generation is the process of attaining interest in your products or services. Leads can have many purposes, but the primary goal is to turn somebody interested in your products or services into a customer. Online lead generation is hugely...
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    Blog Content SEO

    FAQ vs Blog Posts – Why a Great Website Will Have Both

    • August 12, 2022
    • Author: The Pure SEO TeamThe Pure SEO Team
    FAQ and blog posts are convenient ways to talk to your customers and clients about your products or services without wasting their time (or yours!). It doesn’t have to be an either/or; great websites will have a detailed FAQ page and dedicated...
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    Blog SEO

    Domain Authority – The Ultimate Guide

    • July 27, 2022
    • Author: Megan LeachMegan Leach
    Domains no longer directly influence SEO performance, but domain trust and domain authority remain crucial for your broader SEO strategy. Check out our comprehensive guide below to better understand domains, the importance of measuring domain...
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    Blog On-page Optimisation SEO

    The Pure SEO Guide to URL Structure

    • July 27, 2022
    • Author: Megan LeachMegan Leach
    It may seem minor, but URL structure is vital to the SEO big picture. With this helpful guide, you’ll learn how to implement the best URL structure for SEO, one that’s descriptive yet functional and adheres to industry best practices. Learn more...
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    Blog SEO

    Noindex Directives: The Ultimate Guide

    • July 27, 2022
    • Author: Ruby GarnerRuby Garner
    Noindex directives instruct search engines not to index certain pages, preventing them from appearing in search engine results pages. Read our noindex directive guide below to understand why people use this feature and how it can benefit your...
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    Blog Guides SEO

    Crawlability & Indexing Tips to Optimise Your SEO

    • June 27, 2022
    • Author: The Pure SEO TeamThe Pure SEO Team
    A solid SEO strategy relies on search engines crawling your website and indexing its pages in their databases to appear on results pages. If we may as well have written that sentence in code, let us explain. Below, we’ll explore what...
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    Blog Guides SEO

    Page Experience and Website Performance: The Ultimate Guide

    • May 26, 2022
    • Author: Matthew CarsonMatthew Carson
    As Google continues to add new tools and features for developers, user experience has become a key factor for SEO. We explain how website performance and experience can affect your rankings in search engine result pages (SERPs) and how it’s...
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