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Analytics

Analytics blog articles

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    Analytics Blog Guides

    Switching to Google Analytics 4 – Our Guide to GA4
    • June 27, 2022
    • Author: Jack RapsonJack Rapson
    Significant changes are coming to Google Analytics. Google has announced they will sunset their longstanding Universal Analytics software and migrating over to their new and improved Google Analytics 4 (GA4). This change raises many questions about...
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    Analytics Blog Google

    Google Analytics: Understanding Key Terms
    • October 22, 2021
    • Author: Matthew CarsonMatthew Carson
    Google Analytics reports can be overwhelming at first glance, and fairly difficult to wrap your head around. If you’re unsure about certain aspects and skim through them without properly grasping the information, you may miss out on some...
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    Analytics Blog Google SEO

    GA4: What You Need To Know
    • September 14, 2021
    • Author: Amanda MiddeldorpAmanda Middeldorp
    Google Analytics is an important tool for boosting website performance, no matter your industry or business size. In this blog post, we’re exploring the advantages of the recently released Google Analytics 4, and how this update enables...
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    Analytics Blog Digital Marketing Resources

    How to Increase Conversions through Audience Targeting
    • July 16, 2021
    • Author: Amanda MiddeldorpAmanda Middeldorp
    When it comes to effective digital marketing for businesses, conversion rate is without a doubt the most vital metric to consider, even more so than website traffic. Below, we explore the importance of accurate audience targeting for SMBs, and how...
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    Analytics Blog

    Google Introduces Google Analytics 4: Here’s What You Need to Know
    • October 22, 2020
    • Author: Marionne BanagaMarionne Banaga
    Let’s face it: many of us wouldn’t be able to do business on Google without Google Analytics. Businesses online rely on Google Analytics to understand customer preferences, create great online experiences, and better serve user needs. But as...
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    Analytics Blog SEO

    Fundamentals of Ecommerce SEO (Updated 2020)
    • August 4, 2020
    • Author: Rachel MatelaRachel Matela
    ECommerce SEO is a unique beast that requires very careful taming to help your site get the search rankings it needs. Although many factors come into play to fully optimise your eCommerce website, we've compiled some useful tips to give you insight...
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    Analytics Blog

    Why Google Search Console and Analytics Never Match
    • April 30, 2020
    • Author: Courtney-Dale NelCourtney-Dale Nel
    It is the age-old question, one that stretches back to the first days of Google’s alterations to their search marketing tools. When Google Analytics and Google Search Console first crawled out of the early primordial soup that was the Internet in...
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    Analytics Blog SEM

    Prepare Your Holiday SEM Spend for Christmas, with 3 Forecasting Tips
    • November 13, 2018
    • Author: Felix PryorFelix Pryor
    Managing your holiday SEM spend can be a chore, but is a crucial part of search engine marketing.  Often, we are seeing retailers run out of AdWords dollars before, or during, peak revenue periods. From mid-November through to Christmas, New...
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    Analytics Blog SEO

    4 SEO Trends That Will Influence Your Ranking in 2019
    • October 29, 2018
    • Author: Felix PryorFelix Pryor
    The SEO game changes constantly. Between Google ranking algorithms (and upcoming search engine contenders like DuckDuckGo) it can be a challenge to keep on top. So what will search engine optimisation look like in 2019? User Experience Signals and...
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    Analytics Blog SEO

    4 Tips For Keeping Up In SEO
    • October 2, 2018
    • Author: Sam MannellSam Mannell
    Here at Pure SEO, we know better than most how fast search engine optimization is changing. It doesn’t matter how long you’ve been in the game – the rules are constantly shifting, and no-one can stay on top of them forever. SEO...
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    Analytics Blog Business Marketing SEM SEO

    GDPR: NZ Businesses Are Affected – What Steps You Need to Take!
    • May 24, 2018
    • Author: Dallas RabotDallas Rabot
    GDPR (General Data Protection Regulation) is a new set of European Union data privacy laws that goes into effect on the 25th of May 2018 and will affect many New Zealand businesses. The laws govern how companies collect, store and use personal...
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    Analytics Blog Google

    How to Track Conversions in Google Analytics
    • October 30, 2017
    • Author: Rachel MatelaRachel Matela
    Google Analytics works with AdWords to track and report website traffic, so you can see how your online campaigns are doing. Users can track conversions to review and if necessary, make changes to optimize conversion rates. What Are Conversions? A...
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    Analytics Blog Google Marketing News SEO

    Google To Track Offline Purchases From Online Activity
    • May 30, 2017
    • Author: Rachel MatelaRachel Matela
    Google has long been working on a way to help advertisers track spending in physical stores. Now it looks like they might have the beginnings of a solution. For businesses that sell products both online and in physical brick-and-mortar locations,...
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    Analytics Blog Google News SEO

    Marketing Just Got Easier With Google Attribution
    • May 25, 2017
    • Author: Rachel MatelaRachel Matela
    Google will be announcing a new beta for Google Attribution at its Marketing Next conference. Google Attribution aims to evaluate the entire customer journey, as opposed to limiting the evaluation process to the last click, by integrating data from...
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    Analytics Blog Marketing SEM

    Cross-Device Remarketing with Google Analytics is Here
    • May 16, 2017
    • Author: Rachel MatelaRachel Matela
    For all those of you using Remarketing with Google Analytics, we’ve got the news that you’ve been waiting for! As of today, businesses and brands can re-target advertising to a user regardless of what acquisition device they are using. You may...
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