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SEO News & Blog Articles

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    Google SEO

    A Beginner’s Guide to Using Google Search Console

    Google Search Console (GSC) is a free tool provided by Google to give business owners and marketers insight into how their website is performing. There is a huge range of features and reports in GSC that make it easier to monitor your site’s...
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    On-page Optimisation SEO

    The Ultimate Guide to On-Page SEO

    On-page SEO plays a crucial role in the success of your website. A well-crafted on-page SEO strategy makes it possible for your website to be found organically on Search Engine Results Pages (SERPs) and generate quality traffic. By investing time...
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    Content Google SEO

    How to Use Google Trends for SEO & Content Strategies

    Google Trends is a powerful tool for increasing the SEO ranking of your site and building robust and reliable content strategies for your business. Here, we break down how you can confidently wield this tool to enhance your overall online presence....
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    SEO

    How to Design a Website for Good SEO

    Planning to design a brand new website or revamp your current one? The best way to get great SEO results is to build best practices into your site from square one. Google regularly readjusts their ranking factors, but there are many elements of...
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    Google SEO

    Making Monitoring Simple – Getting To Grips With Google Tag Manager

    There’s no denying it—today’s modern marketing world thrives on data. Website owners now have the capacity to create effective campaigns that rely on prospect data. When you know who your visitors are and how to reach them, the more you’re...
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    SEO

    Introduction to Schema.org Markup

    In the ever-evolving digital landscape, schema markup has become an increasingly important aspect of SEO, and a useful item in every website’s toolbox to help them remain competitive. Today, we break down the basics of schema markup, its benefits,...
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    Google SEO

    Common Crawlability Issues & How to Fix Them

    Crawl errors are sneaky, and it can prove to be difficult to trace back to a what caused the problem in the first place. Crawl errors do negatively impact your overall SEO but while they are challenging to handle, they aren’t a dead-end. Today, we...
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    Content Ecommerce On-page Optimisation SEO

    Top 5 ECommerce UX Mistakes That Seriously Hurt Rankings and Sales

    ECommerce websites have become cornerstones of online trade. There’s a huge market out there for providing eCommerce solutions and helping customers reach their goals, but within a saturated market, retailers face the challenge of making sure that...
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    SEO

    7 Focus Areas for Successful Link Building (Updated)

    Links are one of the most important ranking signals in Google’s search algorithm, and building quality links back to your website as part of your SEO campaign is just as important as creating quality, well-researched content. Effective link...
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    SEO

    Meta Data Optimisation Guide: Page Titles & Descriptions

    In a highly competitive industry, one of the basic rules of SEO is for digital marketers to have the ability to compose well-written page titles and meta descriptions that help users locate your webpage and/or answer their specific search...
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    Facebook Instagram LinkedIn SEO Social Media

    SEO & Social Media: How Do They Affect Each Other?

    SEO & Social Media: How Do They Affect Each Other? It’s been a formative decade for social media. Ten years ago, social media was in its infancy. Facebook had only 140 million users, LinkedIn 30 million. Since then, these numbers have...
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    Google SEO

    Page Experience Signals Coming to Google Search Rankings in May 2021

    When it comes to Google Search Rankings, there are over 200 factors that dictate just how high in the pantheon of web pages yours will fall. As SEO professionals, our job is to discern these rankings and make changes to web pages to help them...
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    Google Ads Google Shopping SEM SEO

    What We Learned at The 2020 M2 Summit

    Pure SEO was proud to attend the 2020 M2 Summit in Auckland at the Cordis Hotel on 4 November, where we heard from some of the most influential entrepreneurs and business leaders in New Zealand. Everyone from independent venture capitalists and...
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    SEO

    Tips for Black Friday SEO

    As the holiday season ushers in, consumers are all eyes and ears on this year’s huge annual shopping event: Black Friday. Starting on November 27th, consumers will make their way to different websites and apps in hopes to get the best deals...
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    SEO

    Amazon SEO Explained: A Guide to Ranking in Amazon Search Results

    E-commerce giant Amazon has taken off in Australia after launching in late 2017, having revealed a revenue of $292.3 million in 2018. The creation of their Australian website has since seen three fulfillment centres pop up around the country, with...
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