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Articles by Jack Rapson

Jack is a copywriter with Pure SEO. He has lived in New Zealand all his life and loves strategy games, cooking, and multi-day hikes. Jack is also a massive Charlotte Hornets basketball fan and will talk your ear off about them any chance he gets.

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Ecommerce Google Shopping SEM
How Great eCommerce SEO Can Complement Your Google Shopping Ads

Google shopping ads are a fantastic opportunity for many sizes of businesses to improve brand visibility and convert buyer...
Analytics Guides
Switching to Google Analytics 4 – Our Guide to GA4

Significant changes are coming to Google Analytics. Google has announced they will sunset their longstanding Universal Analytics software and...
Google Ads SEM
Why AdWords Became Google Ads

Google Ads is an essential tool for online businesses looking to expand or reach their customer base, but it...
Guides SEO
The Pure SEO Guide to URL Redirects

Are you struggling to shift customer traffic from one URL to another? URL redirects are the primary way website...
Facebook Social Media
What Does the Recent Change to Facebook Targeting Options Mean for You?

Significant changes are coming to Facebook’s ad targeting options early next year for advertisers and marketers. These changes focus...
Google Ads SEM
How to Fix Untrustworthy Promotions in Merchant Center

Has everything on your Google Ads been going fine, but recently you received the following message on your Google...
Google On-page Optimisation SEO
Google’s Title Tag Update: What Does it Mean for You?

First impressions are important, and getting yours right is a big priority in SEO. You may have noticed that...