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    Blog SEM

    What is a Low Quality Score & What Does it Mean for Your Ads?

    • October 31, 2022
    • Author: Ruby GarnerRuby Garner
    Google Ads is an effective method of bringing targeted traffic to your website, a must for anyone wanting to actively reach customers with search engine marketing. But how do you know whether your ad is a good one? That’s where Quality Score comes...
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    Blog SEM

    Determining Your Business Goals for Your Google Ads Campaign

    • October 21, 2022
    • Author: Cheryl TanCheryl Tan
    Business goals refer to accomplishments or targets your company wants to achieve in a short- or long-term period. Examples of these can include improving traffic on your website or increasing overall brand awareness. Setting business goals is vital...
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    Blog SEM

    Display Ads Vs Discovery Ads

    • August 25, 2022
    • Author: Matthew CarsonMatthew Carson
    A successful digital marketing strategy starts with understanding the various platforms at your disposal. As an SEO company in Auckland, pay-per-click, Google Analytics, and all things digital marketing is second nature to us. Google offers a...
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    Blog

    What is Multichannel Marketing and How Does it Work?

    • August 19, 2022
    • Author: Thane KettleThane Kettle
    The thought of managing a multichannel marketing campaign can seem daunting for some. However, it pays to never get too comfortable within the ephemeral world of digital marketing. Great digital marketing begins at the edge of your comfort zone....
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    Blog Google News SEM

    OK Google, what’s new?

    • July 29, 2022
    • Author: Tali RoseTali Rose
    For those of us who love such things, Google recently ran one of a regular series of online showcases of its latest & greatest innovations, called Google Marketing Live. To bring to market products that match the head-spinning speed at which...
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    Blog Ecommerce Google Shopping SEM

    How Great eCommerce SEO Can Complement Your Google Shopping Ads

    • July 23, 2022
    • Author: Jack RapsonJack Rapson
    Google shopping ads are a fantastic opportunity for many sizes of businesses to improve brand visibility and convert buyer intention into sales. Implementing thorough SEO for your eCommerce website can substantially impact the efficacy and relevance...
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    Blog Google SEM

    How to Optimise Your Paid Ads

    • July 23, 2022
    • Author: The Pure SEO TeamThe Pure SEO Team
    While a lower Cost Per Click (CPC) can impact your SEM budget, improving the overall quality score of your ads matters most. A high-quality score can save you much more while delivering significantly better results. With that in mind, read on to...
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    Blog Programmatic Advertising SEM

    It’s Time to Embrace Programmatic Advertising in New Zealand

    • May 30, 2022
    • Author: Kaitlin MoellerKaitlin Moeller
    Programmatic ads are the future of online advertising campaigns, boasting better targeting, ease of use, cost-effectiveness, and data reporting. Programmatic has been around since 1994 but only really began making waves in the 2000s, finally taking...
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    Blog Marketing SEM

    Google Ad Types for Your SEM Campaign

    • May 23, 2022
    • Author: Jack RapsonJack Rapson
    Google provides an extensive range of advertising tools for businesses looking to expand their digital marketing presence. Each ad type comes with several features that can help to boost your brand visibility and direct relevant customers to your...
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    Blog SEM

    Why AdWords Became Google Ads

    • May 16, 2022
    • Author: Jack RapsonJack Rapson
    Google Ads is an essential tool for online businesses looking to expand or reach their customer base, but it was not always so prominent in the online digital marketing landscape. Google Ads was known as AdWords before 2018 and was significantly...
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    Blog Press Releases Pure SEO SEM SEO

    Pure SEO Takes GOLD at IAB NZ Digital Advertising Awards

    • February 25, 2022
    • Author: Dallas RabotDallas Rabot
    Pure SEO has won GOLD at the IAB New Zealand Digital Advertising Awards for Best Use of SEM and/or SEO. It had led the field with two finalist nominations in the...
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    Blog SEM

    How to Fix Untrustworthy Promotions in Merchant Center

    • November 11, 2021
    • Author: Jack RapsonJack Rapson
    Has everything on your Google Ads been going fine, but recently you received the following message on your Google merchant center account? MISREPRESENTATION OF SELF OR PRODUCT (UNTRUSTWORTHY PROMOTIONS) This is a common Google error message that can...
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    Blog Lead Generation Marketing SEM

    Email Marketing: Best Practices for Lead Generation

    • August 12, 2021
    • Author: Amanda MiddeldorpAmanda Middeldorp
    Email marketing is often considered the least understood media channel, but is one of the most important marketing tools for gaining leads. Why is this? Email marketing is a way to engage your customers in a mutually beneficial conversation. It...
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    Blog SEM

    Google & Facebook Respond to Australia’s News Media Bargaining Code

    • February 19, 2021
    • Author: Rollan SchottRollan Schott
    Australia’s proposed news media bargaining code hopes to restore some of the money lost to advertising in the country’s regional media markets, but Google says the new law could force them out of the country entirely. Is either side right? Can...
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    Blog SEM

    What Is Behavioural Targeting, and Why Is It Important?

    • January 29, 2021
    • Author: Sam MannellSam Mannell
    Want to know a bit more about how your Google Ads campaigns work? Behavioural targeting is an important part of any search marketing strategy, which helps focus the aim of Ads campaigns within Google’s key ad markets: Search, Display, YouTube, and...
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