Switching to Google Analytics 4 – Our Guide to GA4
Significant changes are coming to Google Analytics. Google has announced they will sunset their longstanding Universal Analytics software and...
Analytics
Analytics blog articles
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Google Analytics: Understanding Key Terms
Google Analytics reports can be overwhelming at first glance, and fairly difficult to wrap your head around. If you’re... -
GA4: What You Need To Know
Google Analytics is an important tool for boosting website performance, no matter your industry or business size. In this... -
Google Introduces Google Analytics 4: Here’s What You Need to Know
Let’s face it: many of us wouldn’t be able to do business on Google without Google Analytics. Businesses online... -
Fundamentals of Ecommerce SEO (Updated 2020)
ECommerce SEO is a unique beast that requires very careful taming to help your site get the search rankings it needs. Although many factors come into play to fully optimise your eCommerce website, we've compiled some useful tips to give you insight... -
Why Google Search Console and Analytics Never Match
It is the age-old question, one that stretches back to the first days of Google’s alterations to their search... -
Prepare Your Holiday SEM Spend for Christmas, with 3 Forecasting Tips
Managing your holiday SEM spend can be a chore, but is a crucial part of search engine marketing. Often,... -
4 SEO Trends That Will Influence Your Ranking in 2019
The SEO game changes constantly. Between Google ranking algorithms (and upcoming search engine contenders like DuckDuckGo) it can be... -
4 Tips For Keeping Up In SEO
Here at Pure SEO, we know better than most how fast search engine optimization is changing. It doesn’t matter... -
GDPR: NZ Businesses Are Affected – What Steps You Need to Take!
GDPR (General Data Protection Regulation) is a new set of European Union data privacy laws that goes into effect... -
How to Track Conversions in Google Analytics
Google Analytics works with AdWords to track and report website traffic, so you can see how your online campaigns... -
Google To Track Offline Purchases From Online Activity
Google has long been working on a way to help advertisers track spending in physical stores. Now it looks... -
Marketing Just Got Easier With Google Attribution
Google will be announcing a new beta for Google Attribution at its Marketing Next conference. Google Attribution aims to... -
Cross-Device Remarketing with Google Analytics is Here
For all those of you using Remarketing with Google Analytics, we’ve got the news that you’ve been waiting for!... -
How To Create A Rollup Tracker For Your Network Of Sites
Asynchronous Rollup Tracking in Google Analytics We all know that each website should have it’s own dedicated Google Analytics...
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