What is a Low Quality Score & What Does it Mean for Your Ads?
Google Ads is an effective method of bringing targeted traffic to your website, a must for anyone wanting to...
SEM
-
-
Determining Your Business Goals for Your Google Ads Campaign
Business goals refer to accomplishments or targets your company wants to achieve in a short- or long-term period. Examples... -
Display Ads Vs Discovery Ads
A successful digital marketing strategy starts with understanding the various platforms at your disposal. As an SEO company in... -
What is Multichannel Marketing and How Does it Work?
The thought of managing a multichannel marketing campaign can seem daunting for some. However, it pays to never get... -
OK Google, what’s new?
For those of us who love such things, Google recently ran one of a regular series of online showcases... -
How Great eCommerce SEO Can Complement Your Google Shopping Ads
Google shopping ads are a fantastic opportunity for many sizes of businesses to improve brand visibility and convert buyer... -
How to Optimise Your Paid Ads
While a lower Cost Per Click (CPC) can impact your SEM budget, improving the overall quality score of your... -
It’s Time to Embrace Programmatic Advertising in New Zealand
Programmatic ads are the future of online advertising campaigns, boasting better targeting, ease of use, cost-effectiveness, and data reporting.... -
Why AdWords Became Google Ads
Google Ads is an essential tool for online businesses looking to expand or reach their customer base, but it... -
Pure SEO Takes GOLD at IAB NZ Digital Advertising Awards
Pure SEO has won GOLD at the IAB New Zealand Digital Advertising Awards for Best Use of SEM and/or SEO. It had led the field with two finalist nominations in the... -
How to Fix Untrustworthy Promotions in Merchant Center
Has everything on your Google Ads been going fine, but recently you received the following message on your Google... -
Email Marketing: Best Practices for Lead Generation
Email marketing is often considered the least understood media channel, but is one of the most important marketing tools... -
Google & Facebook Respond to Australia’s News Media Bargaining Code
Australia’s proposed news media bargaining code hopes to restore some of the money lost to advertising in the country’s... -
What Is Behavioural Targeting, and Why Is It Important?
Want to know a bit more about how your Google Ads campaigns work? Behavioural targeting is an important part... -
The Anatomy of a Great Ads Landing Page
Creating landing pages for your website is easy. Creating effective landing pages that improve your SEO and get you...
GET ACTIONABLE ADVICE, WEEKLY
No fluff. Just practical, award-winning content sent straight to your inbox.
