What is a Low Quality Score & What Does it Mean for Your Ads?
Google Ads is an effective method of bringing targeted traffic to your website, a must for anyone wanting to...
SEM
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Determining Your Business Goals for Your Google Ads Campaign
Business goals refer to accomplishments or targets your company wants to achieve in a short- or long-term period. Examples... -
Display Ads Vs Discovery Ads
A successful digital marketing strategy starts with understanding the various platforms at your disposal. As an SEO company in... -
What is Multichannel Marketing and How Does it Work?
The thought of managing a multichannel marketing campaign can seem daunting for some. However, it pays to never get... -
OK Google, what’s new?
For those of us who love such things, Google recently ran one of a regular series of online showcases... -
How Great eCommerce SEO Can Complement Your Google Shopping Ads
Google shopping ads are a fantastic opportunity for many sizes of businesses to improve brand visibility and convert buyer... -
How to Optimise Your Paid Ads
While a lower Cost Per Click (CPC) can impact your SEM budget, improving the overall quality score of your... -
It’s Time to Embrace Programmatic Advertising in New Zealand
Programmatic ads are the future of online advertising campaigns, boasting better targeting, ease of use, cost-effectiveness, and data reporting.... -
Why AdWords Became Google Ads
Google Ads is an essential tool for online businesses looking to expand or reach their customer base, but it... -
Pure SEO Takes GOLD at IAB NZ Digital Advertising Awards
Pure SEO has won GOLD at the IAB New Zealand Digital Advertising Awards for Best Use of SEM and/or SEO. It had led the field with two finalist nominations in the... -
How to Fix Untrustworthy Promotions in Merchant Center
Has everything on your Google Ads been going fine, but recently you received the following message on your Google... -
Email Marketing: Best Practices for Lead Generation
Email marketing is often considered the least understood media channel, but is one of the most important marketing tools... -
Google & Facebook Respond to Australia’s News Media Bargaining Code
Australia’s proposed news media bargaining code hopes to restore some of the money lost to advertising in the country’s... -
What Is Behavioural Targeting, and Why Is It Important?
Want to know a bit more about how your Google Ads campaigns work? Behavioural targeting is an important part... -
The Anatomy of a Great Ads Landing Page
Creating landing pages for your website is easy. Creating effective landing pages that improve your SEO and get you...
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