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    Google News SEM

    OK Google, what’s new?

    • jan 4, 2022
    • Author: Admin
    For those of us who love such things, Google recently ran one of a regular series of online showcases of its latest & greatest innovations, called Google Marketing Live. To bring to market products that match the head-spinning speed at which...
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    Ecommerce Google Shopping SEM

    How Great eCommerce SEO Can Complement Your Google Shopping Ads

    • jan 4, 2022
    • Author: Admin
    Google shopping ads are a fantastic opportunity for many sizes of businesses to improve brand visibility and convert buyer intention into sales. Implementing thorough SEO for your eCommerce website can substantially impact the efficacy and relevance...
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    Google Google Ads SEM

    How to Optimise Your Paid Ads

    • jan 4, 2022
    • Author: Admin
    While a lower Cost Per Click (CPC) can impact your SEM budget, improving the overall quality score of your ads matters most. A high-quality score can save you much more while delivering significantly better results. With that in mind, read on to...
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    Programmatic Advertising SEM

    It’s Time to Embrace Programmatic Advertising in New Zealand

    • jan 4, 2022
    • Author: Admin
    Programmatic ads are the future of online advertising campaigns, boasting better targeting, ease of use, cost-effectiveness, and data reporting. Programmatic has been around since 1994 but only really began making waves in the 2000s, finally taking...
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    Google Ads Marketing SEM

    Google Ad Types for Your SEM Campaign

    • jan 4, 2022
    • Author: Admin
    Google provides an extensive range of advertising tools for businesses looking to expand their digital marketing presence. Each ad type comes with several features that can help to boost your brand visibility and direct relevant customers to your...
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    Google Ads SEM

    Why AdWords Became Google Ads

    • jan 4, 2022
    • Author: Admin
    Google Ads is an essential tool for online businesses looking to expand or reach their customer base, but it was not always so prominent in the online digital marketing landscape. Google Ads was known as AdWords before 2018 and was significantly...
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    Press Releases Pure SEO SEM SEO

    Pure SEO Takes GOLD at IAB NZ Digital Advertising Awards

    • jan 4, 2022
    • Author: Admin
    Pure SEO has won GOLD at the IAB New Zealand Digital Advertising Awards for Best Use of SEM and/or SEO. It had led the field with two finalist nominations in the...
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    Google Ads SEM

    How to Fix Untrustworthy Promotions in Merchant Center

    • jan 4, 2022
    • Author: Admin
    Has everything on your Google Ads been going fine, but recently you received the following message on your Google merchant center account? MISREPRESENTATION OF SELF OR PRODUCT (UNTRUSTWORTHY PROMOTIONS) This is a common Google error message that can...
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    Lead Generation Marketing SEM

    Email Marketing: Best Practices for Lead Generation

    • jan 4, 2022
    • Author: Admin
    Email marketing is often considered the least understood media channel, but is one of the most important marketing tools for gaining leads. Why is this? Email marketing is a way to engage your customers in a mutually beneficial conversation. It...
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    Facebook Google Ads SEM Social Media

    Google & Facebook Respond to Australia’s News Media Bargaining Code

    • jan 4, 2022
    • Author: Admin
    Australia’s proposed news media bargaining code hopes to restore some of the money lost to advertising in the country’s regional media markets, but Google says the new law could force them out of the country entirely. Is either side right? Can...
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    Google Ads SEM

    What Is Behavioural Targeting, and Why Is It Important?

    • jan 4, 2022
    • Author: Admin
    Want to know a bit more about how your Google Ads campaigns work? Behavioural targeting is an important part of any search marketing strategy, which helps focus the aim of Ads campaigns within Google’s key ad markets: Search, Display, YouTube, and...
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    Google Ads

    The Anatomy of a Great Ads Landing Page

    • jan 4, 2022
    • Author: Admin
    Creating landing pages for your website is easy. Creating effective landing pages that improve your SEO and get you conversions, however, is another story altogether. A landing page serves a different purpose compared to other pages on your website,...
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    Google Ads Google Shopping SEM SEO

    What We Learned at The 2020 M2 Summit

    • jan 4, 2022
    • Author: Admin
    Pure SEO was proud to attend the 2020 M2 Summit in Auckland at the Cordis Hotel on 4 November, where we heard from some of the most influential entrepreneurs and business leaders in New Zealand. Everyone from independent venture capitalists and...
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    Local SEO SEM SEO

    Optimise your Digital Marketing for the 2020 Holidays

    • jan 4, 2022
    • Author: Admin
    The Holiday season is slowly creeping in, but you won’t want to wait until the last minute to turn your digital marketing strategies up a notch. While your physical store or office may be gearing up for the holidays, is your website prepared? Have...
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    Google Google Ads SEM

    Google Discovery Campaigns: What’s New in 2020

    • jan 4, 2022
    • Author: Admin
    Google’s Discovery Ads have been around since 2019, but they’ve more recently become available internationally. This has led marketing teams to reassess their toolbox—is it worth pivoting toward Discovery Campaigns? Read on to find out.  ...
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