Google Google Ads SEM

Google Discovery Campaigns: What’s New in 2020

Google’s Discovery Ads have been around since 2019, but they’ve more recently become available internationally. This has led marketing teams to reassess their toolbox—is it worth pivoting toward Discovery Campaigns? Read on to find out. ...

Google Ads Google My Business Local SEO News SEM SEO

Google Trials Local Ads on Google My Business Listings… Again

It’s long been the burden of small businesses to find a way through the fog of the internet to their customers, to do their best with what they have and raise their voices above the cacophony of others singing for the user’s attention. Digital...

Google Google Shopping SEM

Who is John Smith and Why is He Abandoning Shopping Carts?

Is John Smith your most hesitant customer? If so, you’re not alone. Recently, many e-commerce sellers on Google Shopping or Merchant Center have noticed the indecisive Smith ditching his shopping cart at the checkout phase. This week, Google...

CRO SEM

Why You Should Care About Your Competitors

As businesses, we are often too busy and concerned with our own brand, believing that we provide superior quality, service and delivery. Now although this may be true, your potential customers may not always think so. If they did, why would anyone...

Google Ads News SEM

Google’s $800 Million Ad Credit Rolls Out: What You Need to Know

Google has made a commitment to help small and medium-sized business all around the world make it through the COVID-19 pandemic, a commitment to the tune of eight hundred million dollars, usable for ad-spend across all Google Ads platforms until the...

SEM

ECommerce in 2020: Don’t Get Left Behind

If you had said to me back in the early 2000s that in 2020 you could purchase a pair of shoes without setting foot in a store or book a flight without ringing a travel agent, I would have thought you were crazy. I was one of the nonbelievers in the...

Google My Business Google Shopping Local SEO SEM SEO

Four Ways You Can Optimise Your eCommerce During Uncertain Times

Times are difficult. As a leading digital marketing agency, we’ve seen that vast numbers of businesses are facing enormous obstacles. For many, these challenges will be the biggest they’ve ever seen. Not all industries are being affected...

Marketing SEM Social Media

The Ad Creation Cheat Sheet

Ads—love ‘em or hate ‘em, they are everywhere, and they are here to stay. Some are bad, some are good, some are even funny. Some of them, however, you’ll never remember, and most are boring. But, once in a while one, ads will grab your...

Google Ads Mobile SEM

Google Announces New Discovery Ads Format

Google has unveiled a number of new advertising products at this year’s Google Marketing Live event. Among them was the announcement of the new Discovery Ads format. Brad Bender, Product VP for Google Display & Video Ads, declared that...

Google Ads

Gallery Ads Are Coming to Mobile Google SERPs

Google Marketing Live is looking like quite an event this year, and one of the biggest announcements that came out of it was that Google Ads are getting a new addition to the family – Gallery Ads. These carousel-like ads are coming to mobile...

Google SEM

Google Ads Bids Farewell to Average Position Metric

Google Ads is doing away with the average position metric. Announced in late February, the move has startled search engine marketers across New Zealand, but Google Ads are fortunately replacing Average Position with new metrics. Let’s take a...

Google SEM

Google Trends: Understanding NZ Search Habits in 2018

What did 2018 look like for New Zealand, from the perspective of Google? In other words, what were we, as a nation, looking for? The results are in on Google Trends – and they may surprise you. Among other things it seems that we, as a nation,...

Google Google Ads SEM

Google Rolls Out New Tools For Responsive Search Ads

This week has been a big one for Google’s search engine marketing systems, as the Responsive Search Advertising feature has just introduced four great new updates for the system, as well as exciting language developments. Here’s how you can use...

Analytics Google Ads SEM

Prepare Your Holiday SEM Spend for Christmas, with 3 Forecasting Tips

Managing your holiday SEM spend can be a chore, but is a crucial part of search engine marketing. Often, we are seeing retailers run out of AdWords dollars before, or during, peak revenue periods. From mid-November through to Christmas, New...

Local SEO SEM SEO

Optimising your Online Strategy for The 2018 Holiday Season

The Holiday season is slowly creeping in, with only a little over a month before Christmas. And while your physical store or office may be gearing up for the holidays, is your website prepared? Have you thought about how you’re going to refine...

SEM

Google Discovery Campaigns: What’s New in 2020

Google Trials Local Ads on Google My Business Listings… Again

Who is John Smith and Why is He Abandoning Shopping Carts?

Why You Should Care About Your Competitors

Google’s $800 Million Ad Credit Rolls Out: What You Need to Know

ECommerce in 2020: Don’t Get Left Behind

Four Ways You Can Optimise Your eCommerce During Uncertain Times

The Ad Creation Cheat Sheet

Google Announces New Discovery Ads Format

Gallery Ads Are Coming to Mobile Google SERPs

Google Ads Bids Farewell to Average Position Metric

Google Trends: Understanding NZ Search Habits in 2018

Google Rolls Out New Tools For Responsive Search Ads

Prepare Your Holiday SEM Spend for Christmas, with 3 Forecasting Tips

Optimising your Online Strategy for The 2018 Holiday Season

GET ACTIONABLE ADVICE, WEEKLY

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We are here to help :)

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SEM

Google Discovery Campaigns: What’s New in 2020

Google Trials Local Ads on Google My Business Listings… Again

Who is John Smith and Why is He Abandoning Shopping Carts?

Why You Should Care About Your Competitors

Google’s $800 Million Ad Credit Rolls Out: What You Need to Know

ECommerce in 2020: Don’t Get Left Behind

Four Ways You Can Optimise Your eCommerce During Uncertain Times

The Ad Creation Cheat Sheet

Google Announces New Discovery Ads Format

Gallery Ads Are Coming to Mobile Google SERPs

Google Ads Bids Farewell to Average Position Metric

Google Trends: Understanding NZ Search Habits in 2018

Google Rolls Out New Tools For Responsive Search Ads

Prepare Your Holiday SEM Spend for Christmas, with 3 Forecasting Tips

Optimising your Online Strategy for The 2018 Holiday Season

GET ACTIONABLE ADVICE, WEEKLY

Follow Us

Categories

Ready to take your brand to the next level? We are here to help :)

Contact

Ready to take your brand to the next level?
We are here to help :)