Programmatic Advertising SEM

It’s Time to Embrace Programmatic Advertising in New Zealand

jan 4, 2022
Author: Admin

Programmatic ads are the future of online advertising campaigns, boasting better targeting, ease of use, cost-effectiveness, and data reporting. Programmatic has been around since 1994 but only really began making waves in the 2000s, finally taking...

Google Ads Marketing SEM

Google Ad Types for Your SEM Campaign

jan 4, 2022
Author: Admin

Google provides an extensive range of advertising tools for businesses looking to expand their digital marketing presence. Each ad type comes with several features that can help to boost your brand visibility and direct relevant customers to your...

Google Ads SEM

Why AdWords Became Google Ads

jan 4, 2022
Author: Admin

Google Ads is an essential tool for online businesses looking to expand or reach their customer base, but it was not always so prominent in the online digital marketing landscape. Google Ads was known as AdWords before 2018 and was significantly...

Press Releases Pure SEO SEM SEO

Pure SEO Takes GOLD at IAB NZ Digital Advertising Awards

jan 4, 2022
Author: Admin

Pure SEO has won GOLD at the IAB New Zealand Digital Advertising Awards for Best Use of SEM and/or SEO. It had led the field with two finalist nominations in the...

Google Ads SEM

How to Fix Untrustworthy Promotions in Merchant Center

jan 4, 2022
Author: Admin

Has everything on your Google Ads been going fine, but recently you received the following message on your Google merchant center account? MISREPRESENTATION OF SELF OR PRODUCT (UNTRUSTWORTHY PROMOTIONS) This is a common Google error message that can...

Lead Generation Marketing SEM

Email Marketing: Best Practices for Lead Generation

jan 4, 2022
Author: Admin

Email marketing is often considered the least understood media channel, but is one of the most important marketing tools for gaining leads. Why is this? Email marketing is a way to engage your customers in a mutually beneficial conversation. It...

Facebook Google Ads SEM Social Media

Google & Facebook Respond to Australia’s News Media Bargaining Code

jan 4, 2022
Author: Admin

Australia’s proposed news media bargaining code hopes to restore some of the money lost to advertising in the country’s regional media markets, but Google says the new law could force them out of the country entirely. Is either side right? Can...

Google Ads SEM

What Is Behavioural Targeting, and Why Is It Important?

jan 4, 2022
Author: Admin

Want to know a bit more about how your Google Ads campaigns work? Behavioural targeting is an important part of any search marketing strategy, which helps focus the aim of Ads campaigns within Google’s key ad markets: Search, Display, YouTube, and...

Google Ads

The Anatomy of a Great Ads Landing Page

jan 4, 2022
Author: Admin

Creating landing pages for your website is easy. Creating effective landing pages that improve your SEO and get you conversions, however, is another story altogether. A landing page serves a different purpose compared to other pages on your website,...

Google Ads Google Shopping SEM SEO

What We Learned at The 2020 M2 Summit

jan 4, 2022
Author: Admin

Pure SEO was proud to attend the 2020 M2 Summit in Auckland at the Cordis Hotel on 4 November, where we heard from some of the most influential entrepreneurs and business leaders in New Zealand. Everyone from independent venture capitalists and...

Local SEO SEM SEO

Optimise your Digital Marketing for the 2020 Holidays

jan 4, 2022
Author: Admin

The Holiday season is slowly creeping in, but you won’t want to wait until the last minute to turn your digital marketing strategies up a notch. While your physical store or office may be gearing up for the holidays, is your website prepared? Have...

Google Google Ads SEM

Google Discovery Campaigns: What’s New in 2020

jan 4, 2022
Author: Admin

Google’s Discovery Ads have been around since 2019, but they’ve more recently become available internationally. This has led marketing teams to reassess their toolbox—is it worth pivoting toward Discovery Campaigns? Read on to find out. ...

Google Ads Google My Business Local SEO News SEM SEO

Google Trials Local Ads on Google My Business Listings… Again

jan 4, 2022
Author: Admin

It’s long been the burden of small businesses to find a way through the fog of the internet to their customers, to do their best with what they have and raise their voices above the cacophony of others singing for the user’s attention. Digital...

Google Google Shopping SEM

Who is John Smith and Why is He Abandoning Shopping Carts?

jan 4, 2022
Author: Admin

Is John Smith your most hesitant customer? If so, you’re not alone. Recently, many e-commerce sellers on Google Shopping or Merchant Center have noticed the indecisive Smith ditching his shopping cart at the checkout phase. This week, Google...

CRO SEM

Why You Should Care About Your Competitors

jan 4, 2022
Author: Admin

As businesses, we are often too busy and concerned with our own brand, believing that we provide superior quality, service and delivery. Now although this may be true, your potential customers may not always think so. If they did, why would anyone...

SEM

It’s Time to Embrace Programmatic Advertising in New Zealand

Google Ad Types for Your SEM Campaign

Why AdWords Became Google Ads

Pure SEO Takes GOLD at IAB NZ Digital Advertising Awards

How to Fix Untrustworthy Promotions in Merchant Center

Email Marketing: Best Practices for Lead Generation

Google & Facebook Respond to Australia’s News Media Bargaining Code

What Is Behavioural Targeting, and Why Is It Important?

The Anatomy of a Great Ads Landing Page

What We Learned at The 2020 M2 Summit

Optimise your Digital Marketing for the 2020 Holidays

Google Discovery Campaigns: What’s New in 2020

Google Trials Local Ads on Google My Business Listings… Again

Who is John Smith and Why is He Abandoning Shopping Carts?

Why You Should Care About Your Competitors

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SEM

It’s Time to Embrace Programmatic Advertising in New Zealand

Google Ad Types for Your SEM Campaign

Why AdWords Became Google Ads

Pure SEO Takes GOLD at IAB NZ Digital Advertising Awards

How to Fix Untrustworthy Promotions in Merchant Center

Email Marketing: Best Practices for Lead Generation

Google & Facebook Respond to Australia’s News Media Bargaining Code

What Is Behavioural Targeting, and Why Is It Important?

The Anatomy of a Great Ads Landing Page

What We Learned at The 2020 M2 Summit

Optimise your Digital Marketing for the 2020 Holidays

Google Discovery Campaigns: What’s New in 2020

Google Trials Local Ads on Google My Business Listings… Again

Who is John Smith and Why is He Abandoning Shopping Carts?

Why You Should Care About Your Competitors

GET ACTIONABLE ADVICE, WEEKLY

Follow Us

Categories

Ready to take your brand to the next level? We are here to help.

Contact

Ready to take your brand to the next level?
We are here to help.