Facebook Google Ads SEM Social Media

Google & Facebook Respond to Australia’s News Media Bargaining Code

Australia’s proposed news media bargaining code hopes to restore some of the money lost to advertising in the country’s regional media markets, but Google says the new law could force them out of the country entirely. Is either side right? Can...

Google Ads SEM

What Is Behavioural Targeting, and Why Is It Important?

Want to know a bit more about how your Google Ads campaigns work? Behavioural targeting is an important part of any search marketing strategy, which helps focus the aim of Ads campaigns within Google’s key ad markets: Search, Display, YouTube, and...

Google Ads

The Anatomy of a Great Ads Landing Page

Creating landing pages for your website is easy. Creating effective landing pages that improve your SEO and get you conversions, however, is another story altogether. A landing page serves a different purpose compared to other pages on your website,...

Google Ads Google Shopping SEM SEO

What We Learned at The 2020 M2 Summit

Pure SEO was proud to attend the 2020 M2 Summit in Auckland at the Cordis Hotel on 4 November, where we heard from some of the most influential entrepreneurs and business leaders in New Zealand. Everyone from independent venture capitalists and...

Local SEO SEM SEO

Optimise your Digital Marketing for the 2020 Holidays

The Holiday season is slowly creeping in, but you won’t want to wait until the last minute to turn your digital marketing strategies up a notch. While your physical store or office may be gearing up for the holidays, is your website prepared? Have...

Google Google Ads SEM

Google Discovery Campaigns: What’s New in 2020

Google’s Discovery Ads have been around since 2019, but they’ve more recently become available internationally. This has led marketing teams to reassess their toolbox—is it worth pivoting toward Discovery Campaigns? Read on to find out. ...

Google Ads Google My Business Local SEO News SEM SEO

Google Trials Local Ads on Google My Business Listings… Again

It’s long been the burden of small businesses to find a way through the fog of the internet to their customers, to do their best with what they have and raise their voices above the cacophony of others singing for the user’s attention. Digital...

Google Google Shopping SEM

Who is John Smith and Why is He Abandoning Shopping Carts?

Is John Smith your most hesitant customer? If so, you’re not alone. Recently, many e-commerce sellers on Google Shopping or Merchant Center have noticed the indecisive Smith ditching his shopping cart at the checkout phase. This week, Google...

CRO SEM

Why You Should Care About Your Competitors

As businesses, we are often too busy and concerned with our own brand, believing that we provide superior quality, service and delivery. Now although this may be true, your potential customers may not always think so. If they did, why would anyone...

Google Ads News SEM

Google’s $800 Million Ad Credit Rolls Out: What You Need to Know

Google has made a commitment to help small and medium-sized business all around the world make it through the COVID-19 pandemic, a commitment to the tune of eight hundred million dollars, usable for ad-spend across all Google Ads platforms until the...

SEM

ECommerce in 2020: Don’t Get Left Behind

If you had said to me back in the early 2000s that in 2020 you could purchase a pair of shoes without setting foot in a store or book a flight without ringing a travel agent, I would have thought you were crazy. I was one of the nonbelievers in the...

Google My Business Google Shopping Local SEO SEM SEO

SEM

Google & Facebook Respond to Australia’s News Media Bargaining Code

What Is Behavioural Targeting, and Why Is It Important?

The Anatomy of a Great Ads Landing Page

What We Learned at The 2020 M2 Summit

Optimise your Digital Marketing for the 2020 Holidays

Google Discovery Campaigns: What’s New in 2020

Google Trials Local Ads on Google My Business Listings… Again

Who is John Smith and Why is He Abandoning Shopping Carts?

Why You Should Care About Your Competitors

Google’s $800 Million Ad Credit Rolls Out: What You Need to Know

ECommerce in 2020: Don’t Get Left Behind

Four Ways You Can Optimise Your eCommerce During Uncertain Times

The Ad Creation Cheat Sheet

Google Announces New Discovery Ads Format

Gallery Ads Are Coming to Mobile Google SERPs

GET ACTIONABLE ADVICE, WEEKLY

Follow Us

Categories

Ready to take your brand to the next level?
We are here to help :)

Contact

SEM

Google & Facebook Respond to Australia’s News Media Bargaining Code

What Is Behavioural Targeting, and Why Is It Important?

The Anatomy of a Great Ads Landing Page

What We Learned at The 2020 M2 Summit

Optimise your Digital Marketing for the 2020 Holidays

Google Discovery Campaigns: What’s New in 2020

Google Trials Local Ads on Google My Business Listings… Again

Who is John Smith and Why is He Abandoning Shopping Carts?

Why You Should Care About Your Competitors

Google’s $800 Million Ad Credit Rolls Out: What You Need to Know

ECommerce in 2020: Don’t Get Left Behind

Four Ways You Can Optimise Your eCommerce During Uncertain Times

The Ad Creation Cheat Sheet

Google Announces New Discovery Ads Format

Gallery Ads Are Coming to Mobile Google SERPs

GET ACTIONABLE ADVICE, WEEKLY

Follow Us

Categories

Ready to take your brand to the next level? We are here to help :)

Contact

Ready to take your brand to the next level?
We are here to help :)