Google Google Shopping SEM

Who is John Smith and Why is He Abandoning Shopping Carts?

Is John Smith your most hesitant customer? If so, you’re not alone. Recently, many e-commerce sellers on Google Shopping or Merchant Center have noticed the indecisive Smith ditching his shopping cart at the checkout phase. This week, Google...

CRO SEM

Why You Should Care About Your Competitors

As businesses, we are often too busy and concerned with our own brand, believing that we provide superior quality, service and delivery. Now although this may be true, your potential customers may not always think so. If they did, why would anyone...

Google Ads News SEM

Google’s $800 Million Ad Credit Rolls Out: What You Need to Know

Google has made a commitment to help small and medium-sized business all around the world make it through the COVID-19 pandemic, a commitment to the tune of eight hundred million dollars, usable for ad-spend across all Google Ads platforms until the...

SEM

ECommerce in 2020: Don’t Get Left Behind

If you had said to me back in the early 2000s that in 2020 you could purchase a pair of shoes without setting foot in a store or book a flight without ringing a travel agent, I would have thought you were crazy. I was one of the nonbelievers in the...

Google My Business Google Shopping Local SEO SEM SEO

Four Ways You Can Optimise Your eCommerce During Uncertain Times

Times are difficult. As a leading digital marketing agency, we’ve seen that vast numbers of businesses are facing enormous obstacles. For many, these challenges will be the biggest they’ve ever seen. Not all industries are being affected...

Marketing SEM Social Media

The Ad Creation Cheat Sheet

Ads—love ‘em or hate ‘em, they are everywhere, and they are here to stay. Some are bad, some are good, some are even funny. Some of them, however, you’ll never remember, and most are boring. But, once in a while one, ads will grab your...