Blog
Stay up to date with the latest digital marketing news and opinion from our team.
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Domain Authority – The Ultimate Guide
Domains no longer directly influence SEO performance, but domain trust and domain authority remain c... -
The Pure SEO Guide to URL Structure
It may seem minor, but URL structure is vital to the SEO big picture. With this helpful guide, youâ€... -
Noindex Directives: The Ultimate Guide
Noindex directives instruct search engines not to index certain pages, preventing them from appearin... -
How Great eCommerce SEO Can Complement Your Google Shopping Ads
Google shopping ads are a fantastic opportunity for many sizes of businesses to improve brand visibi... -
How to Optimise Your Paid Ads
While a lower Cost Per Click (CPC) can impact your SEM budget, improving the overall quality score o... -
Switching to Google Analytics 4 – Our Guide to GA4
Significant changes are coming to Google Analytics. Google has announced they will sunset their long... -
Crawlability & Indexing Tips to Optimise Your SEO
A solid SEO strategy relies on search engines crawling your website and indexing its pages in their ... -
A Guide to Downloading Your Pure SEO Data Studio Report
Pure SEO provides a range of digital marketing services to take your SEO and digital game to the nex... -
It’s Time to Embrace Programmatic Advertising in New Zealand
Programmatic ads are the future of online advertising campaigns, boasting better targeting, ease of ... -
Page Experience and Website Performance: The Ultimate Guide
As Google continues to add new tools and features for developers, user experience has become a key f... -
Google Ad Types for Your SEM Campaign
Google provides an extensive range of advertising tools for businesses looking to expand their digit... -
Image Optimisation – The Ultimate Guide
Image optimisation is crucial when converting a successful SEO strategy into quality site traffic. I... -
Open Graph Social Metadata – The Ultimate Guide
Social media plays a major role in most modern marketing strategies. Links shared on social media ca... -
Tips For Using Google Search Effectively
Google accounts for nearly 86% of the searches happening online. Thanks to the spread of smartphones... -
What Is An SSL Certificate – Securing Your Server
Have you ever noticed how some website URLs begin with http://, while others with https://? Where do...
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