Blog
Stay up to date with the latest digital marketing news and opinion from our team.
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Why AdWords Became Google Ads
Google Ads is an essential tool for online businesses looking to expand or reach their customer base... -
Duplicate Content – The Ultimate Guide
Although not technically a penalty, duplicate content can negatively impact your organic search engi... -
What is ORM? Managing Your Online Reputation
Prior to the rise of the internet, Reputation Management and PR were topics of great concern only fo... -
On-Page Content for SEO – The Ultimate Guide
Effective SEO content is written content on your webpage that has utilised SEO strategies to increas... -
Backlinks – The Ultimate Guide
Backlinks have long been a vital part of Google’s key ranking signal. They’re one of the most po... -
XML & HTML Sitemaps: The Ultimate Guide
What are sitemaps and why are they important for SEO? The experts at Pure SEO have put together a gu... -
The Pure SEO Guide to URL Redirects
Are you struggling to shift customer traffic from one URL to another? URL redirects are the primary ... -
The Pure SEO Guide to Site Siloing & Information Architecture
How you organize your website content is an essential part of your SEO strategy. Site structure must... -
The Pure SEO Guide to Heading Structure
Heading structure is one of the determining signals for rankings in search engine results. It also h... -
The Pure SEO Guide to URL Canonicalisation
URL canonicalisation is an essential part of any effective SEO strategy, allowing web developers to ... -
The Ultimate Guide to Keyword Placement for SEO
Keyword placement is vital to the success of the SEO process. Using the correct keywords in appropri... -
The Pure SEO Guide to Server Security
Server security is crucial to ensuring your website—and, by extension, your brand—can be trusted... -
The Pure SEO Guide to Internal Linking
Internal linking is a simple yet effective element of any successful SEO strategy. Google can naviga... -
The Pure SEO Guide to Core Web Vitals
Google constantly updates its ranking algorithms to provide the best page experience for users and m... -
How Can Video Content Boost Your SEO?
While keyword optimisation and quality written content are excellent strategies to boost your SEO, v...
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