Blog
Stay up to date with the latest digital marketing news and opinion from our team.
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Noindex Directives: The Ultimate Guide
Noindex directives instruct search engines not to index certain pages, preventing them from appearing in search engine results pages. Read... -
How Great eCommerce SEO Can Complement Your Google Shopping Ads
Google shopping ads are a fantastic opportunity for many sizes of businesses to improve brand visibility and convert buyer intention... -
How to Optimise Your Paid Ads
While a lower Cost Per Click (CPC) can impact your SEM budget, improving the overall quality score of your ads... -
Switching to Google Analytics 4 – Our Guide to GA4
Significant changes are coming to Google Analytics. Google has announced they will sunset their longstanding Universal Analytics software and migrating... -
Crawlability & Indexing Tips to Optimise Your SEO
A solid SEO strategy relies on search engines crawling your website and indexing its pages in their databases to appear... -
A Guide to Downloading Your Pure SEO Data Studio Report
Pure SEO provides a range of digital marketing services to take your SEO and digital game to the next level.... -
It’s Time to Embrace Programmatic Advertising in New Zealand
Programmatic ads are the future of online advertising campaigns, boasting better targeting, ease of use, cost-effectiveness, and data reporting. Programmatic... -
Page Experience and Website Performance: The Ultimate Guide
As Google continues to add new tools and features for developers, user experience has become a key factor for SEO.... -
Image Optimisation – The Ultimate Guide
Image optimisation is crucial when converting a successful SEO strategy into quality site traffic. Images are part of a website’s... -
Open Graph Social Metadata – The Ultimate Guide
Social media plays a major role in most modern marketing strategies. Links shared on social media can be optimised, as... -
Tips For Using Google Search Effectively
Google accounts for nearly 86% of the searches happening online. Thanks to the spread of smartphones, searching for something is... -
What Is An SSL Certificate – Securing Your Server
Have you ever noticed how some website URLs begin with http://, while others with https://? Where does this extra ‘s’... -
Why AdWords Became Google Ads
Google Ads is an essential tool for online businesses looking to expand or reach their customer base, but it was... -
Duplicate Content – The Ultimate Guide
Although not technically a penalty, duplicate content can negatively impact your organic search engine rankings. It’s a surprisingly common occurrence... -
What is ORM? Managing Your Online Reputation
Prior to the rise of the internet, Reputation Management and PR were topics of great concern only for large scale...