Stay up to date with the latest digital marketing news and opinion from our team.
Why AdWords Became Google AdsGoogle Ads is an essential tool for online businesses looking to expand or reach their customer base...
Duplicate Content – The Ultimate GuideAlthough not technically a penalty, duplicate content can negatively impact your organic search engi...
What is ORM? Managing Your Online ReputationPrior to the rise of the internet, Reputation Management and PR were topics of great concern only fo...
On-Page Content for SEO – The Ultimate GuideEffective SEO content is written content on your webpage that has utilised SEO strategies to increas...
Backlinks – The Ultimate GuideBacklinks have long been a vital part of Google’s key ranking signal. They’re one of the most po...
XML & HTML Sitemaps: The Ultimate GuideWhat are sitemaps and why are they important for SEO? The experts at Pure SEO have put together a gu...
The Pure SEO Guide to URL RedirectsAre you struggling to shift customer traffic from one URL to another? URL redirects are the primary ...
The Pure SEO Guide to Site Siloing & Information ArchitectureHow you organize your website content is an essential part of your SEO strategy. Site structure must...
The Pure SEO Guide to Heading StructureHeading structure is one of the determining signals for rankings in search engine results. It also h...
The Pure SEO Guide to URL CanonicalisationURL canonicalisation is an essential part of any effective SEO strategy, allowing web developers to ...
The Ultimate Guide to Keyword Placement for SEOKeyword placement is vital to the success of the SEO process. Using the correct keywords in appropri...
The Pure SEO Guide to Server SecurityServer security is crucial to ensuring your website—and, by extension, your brand—can be trusted...
The Pure SEO Guide to Internal LinkingInternal linking is a simple yet effective element of any successful SEO strategy. Google can naviga...
The Pure SEO Guide to Core Web VitalsGoogle constantly updates its ranking algorithms to provide the best page experience for users and m...
How Can Video Content Boost Your SEO?While keyword optimisation and quality written content are excellent strategies to boost your SEO, v...
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