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Analytics

Analytics blog articles

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    Analytics Google

    Google Analytics: Understanding Key Terms

    • jan 4, 2022
    • Author: Admin
    Google Analytics reports can be overwhelming at first glance, and fairly difficult to wrap your head around. If you’re unsure about certain aspects and skim through them without properly grasping the information, you may miss out on some...
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    Analytics Google SEO

    GA4: What You Need To Know

    • jan 4, 2022
    • Author: Admin
    Google Analytics is an important tool for boosting website performance, no matter your industry or business size. In this blog post, we’re exploring the advantages of the recently released Google Analytics 4, and how this update enables...
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    Analytics

    How to Increase Conversions through Audience Targeting

    • jan 4, 2022
    • Author: Admin
    When it comes to effective digital marketing for businesses, conversion rate is without a doubt the most vital metric to consider, even more so than website traffic. Below, we explore the importance of accurate audience targeting for SMBs, and how...
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    Analytics

    Google Introduces Google Analytics 4: Here’s What You Need to Know

    • jan 4, 2022
    • Author: Admin
    Let’s face it: many of us wouldn’t be able to do business on Google without Google Analytics. Businesses online rely on Google Analytics to understand customer preferences, create great online experiences, and better serve user needs. But as...
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    Analytics SEO

    Fundamentals of Ecommerce SEO (Updated 2020)

    • jan 4, 2022
    • Author: Admin
    ECommerce SEO is a unique beast that requires very careful taming to help your site get the search rankings it needs. Although many factors come into play to fully optimise your eCommerce website, we've compiled some useful tips to give you insight...
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    Analytics

    Why Google Search Console and Analytics Never Match

    • jan 4, 2022
    • Author: Admin
    It is the age-old question, one that stretches back to the first days of Google’s alterations to their search marketing tools. When Google Analytics and Google Search Console first crawled out of the early primordial soup that was the Internet in...
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    Analytics Google Ads SEM

    Prepare Your Holiday SEM Spend for Christmas, with 3 Forecasting Tips

    • jan 4, 2022
    • Author: Admin
    Managing your holiday SEM spend can be a chore, but is a crucial part of search engine marketing.  Often, we are seeing retailers run out of AdWords dollars before, or during, peak revenue periods. From mid-November through to Christmas, New...
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    Analytics SEO

    4 SEO Trends That Will Influence Your Ranking in 2019

    • jan 4, 2022
    • Author: Admin
    The SEO game changes constantly. Between Google ranking algorithms (and upcoming search engine contenders like DuckDuckGo) it can be a challenge to keep on top. So what will search engine optimisation look like in 2019? User Experience Signals and...
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    Analytics SEO

    4 Tips For Keeping Up In SEO

    • jan 4, 2022
    • Author: Admin
    Here at Pure SEO, we know better than most how fast search engine optimization is changing. It doesn’t matter how long you’ve been in the game – the rules are constantly shifting, and no-one can stay on top of them forever. SEO...
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    Analytics Business Marketing SEM SEO

    GDPR: NZ Businesses Are Affected – What Steps You Need to Take!

    • jan 4, 2022
    • Author: Admin
    GDPR (General Data Protection Regulation) is a new set of European Union data privacy laws that goes into effect on the 25th of May 2018 and will affect many New Zealand businesses. The laws govern how companies collect, store and use personal...
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    Analytics Google

    How to Track Conversions in Google Analytics

    • jan 4, 2022
    • Author: Admin
    Google Analytics works with AdWords to track and report website traffic, so you can see how your online campaigns are doing. Users can track conversions to review and if necessary, make changes to optimize conversion rates. What Are Conversions? A...
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    Analytics Google Marketing News SEO

    Google To Track Offline Purchases From Online Activity

    • jan 4, 2022
    • Author: Admin
    Google has long been working on a way to help advertisers track spending in physical stores. Now it looks like they might have the beginnings of a solution. For businesses that sell products both online and in physical brick-and-mortar locations,...
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    Analytics Google News SEO

    Marketing Just Got Easier With Google Attribution

    • jan 4, 2022
    • Author: Admin
    Google will be announcing a new beta for Google Attribution at its Marketing Next conference. Google Attribution aims to evaluate the entire customer journey, as opposed to limiting the evaluation process to the last click, by integrating data from...
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    Analytics Google Ads Marketing SEM

    Cross-Device Remarketing with Google Analytics is Here

    • jan 4, 2022
    • Author: Admin
    For all those of you using Remarketing with Google Analytics, we’ve got the news that you’ve been waiting for! As of today, businesses and brands can re-target advertising to a user regardless of what acquisition device they are using. You may...
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    Analytics

    How To Create A Rollup Tracker For Your Network Of Sites

    • jan 4, 2022
    • Author: Admin
    Asynchronous Rollup Tracking in Google Analytics We all know that each website should have it’s own dedicated Google Analytics account. For people and businesses that run a number of sites – say more than 10 – you may wish to...
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