Blog
Stay up to date with the latest digital marketing news and opinion from our team.
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What is “Digital Transformation” in Marketing
Digital transformation is an all-too-familiar phrase that gets thrown around often in the professional landscape and within multiple industries. But... -
Amazon SEO Explained: A Guide to Ranking in Amazon Search Results
E-commerce giant Amazon has taken off in Australia after launching in late 2017, having revealed a revenue of $292.3 million... -
Optimise your Digital Marketing for the 2020 Holidays
The Holiday season is slowly creeping in, but you won’t want to wait until the last minute to turn your... -
The Opportunities and Challenges of Enterprise SEO
When you hear the phrase “Enterprise SEO”, you may be wondering how this differs from traditional SEO. In general, this... -
Digital Marketing Training with the Tourism Transition Fund
Are You In Need of Digital Marketing Training but don’t have the budget? Pure SEO, one of New Zealand’s most... -
Pure SEO Announced as Finalist of the 2020 Westpac Auckland Business Awards for Excellence in Strategy & Planning
Award-winning digital marketing agency Pure SEO has been announced as a finalist in this year’s Westpac Auckland Business Awards for... -
TF-IDF Content Optimisation: Your Guide to an Underappreciated SEO Concept
As SEO professionals, it falls to us to track Google’s ever-shifting mood and the flow of the algorithm’s 200+ ranking... -
Fundamentals of Ecommerce SEO (Updated 2020)
ECommerce SEO is a unique beast that requires very careful taming to help your site get the search r... -
Why Google Rewrites Your Meta Description
Have you been finding that your meta descriptions are not what you expected? If so, they might have been rewritten... -
Google Discovery Campaigns: What’s New in 2020
Google’s Discovery Ads have been around since 2019, but they’ve more recently become available internationally. This has led marketing teams... -
Google Trials Local Ads on Google My Business Listings… Again
It’s long been the burden of small businesses to find a way through the fog of the internet to their... -
Who is John Smith and Why is He Abandoning Shopping Carts?
Is John Smith your most hesitant customer? If so, you’re not alone. Recently, many e-commerce sellers on Google Shopping or... -
Why You Should Care About Your Competitors
As businesses, we are often too busy and concerned with our own brand, believing that we provide superior quality, service... -
UX to Become Google Ranking Factor in 2021: The Google Page Experience Ranking Update
Google has, for a while now, been taking into account user-perceived performance metrics for determining SERP rankings, such as page... -
Google Rolls Out New GMB Tools to Help Sustain SMBs Amidst COVID-19
Many small and medium-sized businesses have faced challenges due to the effects of the pandemic to the economy. Amidst this...