Blog
Stay up to date with the latest digital marketing news and opinion from our team.
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Top Reasons for High Bounce Rates
Bounce rate measures how many people are actively engaging with a page on your site once they visit it, and... -
How to Fix Untrustworthy Promotions in Merchant Center
Has everything on your Google Ads been going fine, but recently you received the following message on your Google merchant... -
How to Use Canonical Tags
Canonical tags are an important part of SEO best practice. Essentially, they allow webmasters to avoid the issue of duplicate... -
Google Analytics: Understanding Key Terms
Google Analytics reports can be overwhelming at first glance, and fairly difficult to wrap your head around. If you’re unsure... -
Google vs. Facebook Marketing: Which Should You Use?
It’s a safe bet to say that you use either Google or Facebook every day. Probably both! With 63,000 searches... -
Seven Focus Areas for Successful Link Building (Updated)
Links are one of the most important ranking signals in Google’s search algorithm, and building quality links back to your... -
Why UX Design Matters and How it Affects Ranking
User Experience design, more commonly known as UX design, is the process of designing interface that provide meaningful and relevant... -
Google’s Title Tag Update: What Does it Mean for You?
First impressions are important, and getting yours right is a big priority in SEO. You may have noticed that when... -
GA4: What You Need To Know
Google Analytics is an important tool for boosting website performance, no matter your industry or business size. In this blog... -
How to Develop a Video Strategy for Your Business
Businesses today are realising that text or image-based content is usually not enough to reach the best audience and drive... -
How To Optimise Your Google My Business Listing
One of the most powerful tools developed for local SEO is Google My Business Listings. These are the little cards... -
What is a Robots.txt File and Why do you Need One?
The robots.txt file is used to control which website pages can be accessed by specific search engine crawlers. But how... -
Larry Page Invests in New Zealand in Exchange for Residency
By now you’ve likely heard that Larry Page, Google co-founder and one of the world’s richest businessmen, has had his... -
Email Marketing: Best Practices for Lead Generation
Email marketing is often considered the least understood media channel, but is one of the most important marketing tools for... -
SEO Best Practices for Writing a Blog Post
Prominent search engines like Google have clarified that regularly updating your blog section with fresh and unique content is essential...
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