Blog
Stay up to date with the latest digital marketing news and opinion from our team.
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How Often Should You Really Write Blogs?
An age-old question that has crossed the minds of both bloggers and content creators is “how often should you write... -
What Is Behavioural Targeting, and Why Is It Important?
Want to know a bit more about how your Google Ads campaigns work? Behavioural targeting is an important part of... -
Twitter Relaunching Verified Accounts in January 2021
Twitter Relaunching Verified Accounts in January 2021 Three years ago, Twitter received backlash from its users due to uncertainty of... -
Top Digital Marketing Campaign Tips for the Tourism Sector
Let’s face it, we all miss travelling. With travel restrictions still in place, there’s no doubt that the tourism sector... -
Meta Data Optimisation Guide: Page Titles & Descriptions
In a highly competitive industry, one of the basic rules of SEO is for digital marketers to have the ability to compose... -
SEO & Social Media: How Do They Affect Each Other?
SEO & Social Media: How Do They Affect Each Other? It’s been a formative decade for social media. Ten years... -
Google Maps Launches New Features: Messaging, Metrics & More
2020 has been nothing short of eventful for Google Maps! It’s been a year for updates and new features because,... -
Understanding NZ Search Habits in 2020 with Google Trends
2020 has been a hectic year for us all to say the least. More than ever, people have been searching... -
Google’s December 2020 Core Algorithm Update: What You Need to Know
As of the 4th of December NZT, Google confirmed its December 2020 Core Update would begin rolling out, which will... -
The Anatomy of a Great Ads Landing Page
Creating landing pages for your website is easy. Creating effective landing pages that improve your SEO and get you conversions,... -
Instagram Updates Search Functionality for Keywords
Move over #hashtags! Social media giant Instagram has gotten busy this past month and has released a new functionality: allowing... -
New Updates from Instagram Gets a Hard Pass from Users
Instagram recently released world-shaking updates within the app, but you read it right, the platform’s users aren’t particularly ecstatic. The... -
Page Experience Signals Coming to Google Search Rankings in May 2021
When it comes to Google Search Rankings, there are over 200 factors that dictate just how high in the pantheon... -
Google Webmasters Changes Name to Google Search Central
Out with the old and in with the new! Google Webmasters announced that it’s rebranding from Google Webmaster to Google... -
What We Learned at The 2020 M2 Summit
Pure SEO was proud to attend the 2020 M2 Summit in Auckland at the Cordis Hotel on 4 November, where...
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