Blog
Stay up to date with the latest digital marketing news and opinion from our team.
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It’s Time to Embrace Programmatic Advertising in New Zealand
Programmatic ads are the future of online advertising campaigns, boasting better targeting, ease of use, cost-effectiveness, and data reporting. Programmatic... -
Page Experience and Website Performance: The Ultimate Guide
As Google continues to add new tools and features for developers, user experience has become a key factor for SEO.... -
Image Optimisation – The Ultimate Guide
Image optimisation is crucial when converting a successful SEO strategy into quality site traffic. Images are part of a website’s... -
Open Graph Social Metadata – The Ultimate Guide
Social media plays a major role in most modern marketing strategies. Links shared on social media can be optimised, as... -
Tips For Using Google Search Effectively
Google accounts for nearly 86% of the searches happening online. Thanks to the spread of smartphones, searching for something is... -
What Is An SSL Certificate – Securing Your Server
Have you ever noticed how some website URLs begin with http://, while others with https://? Where does this extra ‘s’... -
Why AdWords Became Google Ads
Google Ads is an essential tool for online businesses looking to expand or reach their customer base, but it was... -
Duplicate Content – The Ultimate Guide
Although not technically a penalty, duplicate content can negatively impact your organic search engine rankings. It’s a surprisingly common occurrence... -
What is ORM? Managing Your Online Reputation
Prior to the rise of the internet, Reputation Management and PR were topics of great concern only for large scale... -
On-Page Content for SEO – The Ultimate Guide
Effective SEO content is written content on your webpage that has utilised SEO strategies to increase the ranking of your... -
Backlinks – The Ultimate Guide
Backlinks have long been a vital part of Google’s key ranking signal. They’re one of the most powerful ways to... -
XML & HTML Sitemaps: The Ultimate Guide
What are sitemaps and why are they important for SEO? The experts at Pure SEO have put together a guide... -
The Pure SEO Guide to URL Redirects
Are you struggling to shift customer traffic from one URL to another? URL redirects are the primary way website owners... -
The Pure SEO Guide to Site Siloing & Information Architecture
How you organize your website content is an essential part of your SEO strategy. Site structure must communicate topic relevance... -
The Pure SEO Guide to Heading Structure
Heading structure is one of the determining signals for rankings in search engine results. It also helps to improve user...
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