Size doesn’t matter, but it matters how you use what you’ve got. If you’re a small business owner, you may be wondering how to get noticed in the online world, where competition is high and time wasted costs you digits and customers. If you aren’t ranking as well as you’d like, try following these 10 small business SEO tips.
1. Create Quality Content
Content includes blog posts, photographs, videos, etc. Anything displayed on your website should be of a high quality and should fit in with your brand’s identity. Unique, memorable content is key.
2. Slip in Keywords
Don’t cram them in, but slot one in here and there. This will increase your chances of being discovered through a search engine and will group your business with others like it.
3. Keep Up With the Trends
It’s not about following trends, but taking note of what’s popular and using what works for your business. Don’t copy others, but stay relevant by keeping up to date with the current trends.
4. Build Good Links
When it comes to links, its quality over quantity. Find authoritative resources with quality content to secure a seat on the ride to long-term success.
5. Give Away Freebies
Keep some content gated, but offer others freely to the public. This is a great way to show people what you’ve got on the table, and it will make your business appear more approachable.
6. Embrace Authenticity
Be genuine. Don’t offer anything your business can’t provide, and don’t put on an image that doesn’t align with your brand’s identity. No-one likes a charlatan!
7. Jump on Social Media
Make the most of social media platforms like Facebook, Twitter and Instagram. Find out where your target audience spends their time and target those online spaces.
8. Be Consistent
Whether it’s blog posts, tweets or filtered photos, be consistent with your output. Keep your business planted in the minds of people by appearing as reminders on their feeds.
9. Encourage Reviews
Humans trust word-of-mouth, and testimonials and reviews are the online equivalent. Place a feedback form on your website and make reviews and testimonials public.
10. Understand Your Audience
Know what your audience wants and how they act online. Create buyer personas and test what they respond best to. At the end of the day, understanding your audience is everything.
Rachel is a Filipino Kiwi with a passion for the arts. Having graduated with an Arts Degree in English from UoA, she found writing work at PureSEO as a Junior Copywriter and quickly moved on to the role of Editor. In her spare time, she reads Austen and teaches dance classes in the weekend.
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