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On-page Optimisation

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    Blog On-page Optimisation SEO

    The Pure SEO Guide to URL Structure

    • July 27, 2022
    • Author: Megan LeachMegan Leach
    It may seem minor, but URL structure is vital to the SEO big picture. With this helpful guide, you’ll learn how to implement the best URL structure for SEO, one that’s descriptive yet functional and adheres to industry best practices. Learn more...
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    Guides On-page Optimisation SEO

    Image Optimisation – The Ultimate Guide

    • May 23, 2022
    • Author: Megan LeachMegan Leach
    Image optimisation is crucial when converting a successful SEO strategy into quality site traffic. Images are part of a website’s on-page SEO and influence the site’s ability to drive quality, organic traffic from Search Engine Results Pages...
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    Blog Guides On-page Optimisation SEO

    On-Page Content for SEO – The Ultimate Guide

    • May 10, 2022
    • Author: The Pure SEO TeamThe Pure SEO Team
    Effective SEO content is written content on your webpage that has utilised SEO strategies to increase the ranking of your page in search engine results. It is content that is easy for visitors and search engines alike to read and understand how...
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    Blog Guides On-page Optimisation

    XML & HTML Sitemaps: The Ultimate Guide

    • April 22, 2022
    • Author: The Pure SEO TeamThe Pure SEO Team
    What are sitemaps and why are they important for SEO? The experts at Pure SEO have put together a guide to XML and HTML sitemaps, providing everything you need to know to get started. Read this ultimate guide below to learn everything about XML and...
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    Blog Content Guides On-page Optimisation SEO

    The Pure SEO Guide to Heading Structure

    • March 30, 2022
    • Author: Matthew CarsonMatthew Carson
    Heading structure is one of the determining signals for rankings in search engine results. It also helps to improve user experience. Implementing a heading structure for SEO is an easy and effective way to make your content easier to navigate and...
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    Blog Guides On-page Optimisation SEO

    The Pure SEO Guide to URL Canonicalisation

    • March 30, 2022
    • Author: RobynRobyn
    URL canonicalisation is an essential part of any effective SEO strategy, allowing web developers to gain more control over their most important online content. Understanding how to use canonical tags correctly will be crucial to your success. Below,...
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    Blog Guides Marketing On-page Optimisation SEO

    The Ultimate Guide to Keyword Placement for SEO

    • March 30, 2022
    • Author: The Pure SEO TeamThe Pure SEO Team
    Keyword placement is vital to the success of the SEO process. Using the correct keywords in appropriate areas is the most basic yet effective way to target your content to specific searches. Remember, though: it’s the content that makes a visitor...
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    Blog Guides On-page Optimisation SEO

    The Pure SEO Guide to Internal Linking

    • March 30, 2022
    • Author: Matthew CarsonMatthew Carson
    Internal linking is a simple yet effective element of any successful SEO strategy. Google can navigate and contextualise your website more effectively if it has a wealth of links to help it move from each page to others. Internal linking empowers...
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    Blog On-page Optimisation SEO

    Top Reasons for High Bounce Rates

    • November 19, 2021
    • Author: Ruby GarnerRuby Garner
    Bounce rate measures how many people are actively engaging with a page on your site once they visit it, and how many are immediately clicking off instead. The more people who immediately exit your site, the higher your bounce rate. According to...
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    Blog On-page Optimisation SEO Web Development

    How to Use Canonical Tags

    • October 29, 2021
    • Author: RobynRobyn
    Canonical tags are an important part of SEO best practice. Essentially, they allow webmasters to avoid the issue of duplicate content. But what are they, and how are they used? Here we explore the implications of duplicate content, the benefits of...
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    Blog Google On-page Optimisation SEO

    Google’s Title Tag Update: What Does it Mean for You?

    • September 20, 2021
    • Author: Jack RapsonJack Rapson
    First impressions are important, and getting yours right is a big priority in SEO. You may have noticed that when searching for your own web pages on Google that the title tags you supplied (the clickable headers on the Search Engine Results Page)...
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    Blog Content On-page Optimisation SEO

    SEO Best Practices for Writing a Blog Post

    • August 6, 2021
    • Author: KateKate
    Prominent search engines like Google have clarified that regularly updating your blog section with fresh and unique content is essential for positive SEO results. Blogs offer an opportunity to keep your website relevant, and also allow you to target...
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    Blog On-page Optimisation SEO

    The Ultimate Guide to On-Page SEO

    • July 9, 2021
    • Author: RobynRobyn
    On-page SEO plays a crucial role in the success of your website. A well-crafted on-page SEO strategy makes it possible for your website to be found organically on Search Engine Results Pages (SERPs) and generate quality traffic. By investing time...
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    Blog Content Ecommerce On-page Optimisation SEO

    Top 5 ECommerce UX Mistakes That Seriously Hurt Rankings and Sales

    • March 22, 2021
    • Author: Lucy ManoleLucy Manole
    ECommerce websites have become cornerstones of online trade. There’s a huge market out there for providing eCommerce solutions and helping customers reach their goals, but within a saturated market, retailers face the challenge of making sure that...
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    Blog CRO On-page Optimisation

    What is A/B Testing & Why Should You Be Doing It?

    • June 19, 2020
    • Author: Sam MannellSam Mannell
    Everyone knows you need a good website in order to rank well and see consistent traffic. A lot of the strategies involved in creating a good website are also common knowledge, but how do you know if the effort you’ve put into your website is...
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