How to Install Your Facebook Pixel & Domain
A Facebook Pixel, or Meta Pixel as of February 2022, is an important tool that can be utilised to...
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What Does the Recent Change to Facebook Targeting Options Mean for You?
Significant changes are coming to Facebook’s ad targeting options early next year for advertisers and marketers. These changes focus... -
Google vs. Facebook Marketing: Which Should You Use?
It’s a safe bet to say that you use either Google or Facebook every day. Probably both! With 63,000... -
The Big Social Media Platforms and Their Strengths
Social media marketing is complex. Not only do businesses have to develop a unique message and attract an audience,... -
Google & Facebook Respond to Australia’s News Media Bargaining Code
Australia’s proposed news media bargaining code hopes to restore some of the money lost to advertising in the country’s... -
Apple’s iOS 14 Update & Facebook Advertising: What You Need to Know
On June 22nd, 2020, the digital landscape went through a major shift. Apple—one of the world’s largest technology companies—announced... -
SEO & Social Media: How Do They Affect Each Other?
SEO & Social Media: How Do They Affect Each Other? It’s been a formative decade for social media. Ten... -
Facebook to Merge Messenger, WhatsApp, and Instagram Messaging Platforms
Facebook CEO Mark Zuckerberg has confirmed plans to merge the private messaging features of the company’s three major apps... -
FaceApp: Is the Viral App a Threat to Your Online Privacy?
Have you participated in the FaceApp Challenge yet? The viral social media phenomenon, in which people post selfies filtered... -
Facebook Advertising for Small Businesses (2019 Update)
Facebook advertising is considered to be one of the most efficient ways to utilise digital marketing. Granting businesses the... -
SEO Just Got More Important With The Launch Of Facebook’s ‘Fake News’ Fighting ‘Click-Gap’ Signal
Yesterday Facebook announced and globally rolled out “Click-Gap” a new signal in its News Feed algorithm to fight the spread of ‘fake news’ on its platform. What immediately became clear to SEO’s out there is that Click-Gap is... -
The Cambridge Analytica Facebook Scandal And Brands’ SEO Efforts
With last week’s revelation of a major Facebook ‘data breach’ involving political consulting firm Cambridge Analytica, brands across the... -
This Week in Search: Snapchat Supports Animated GIFS, & More
Pure SEO’s This Week In Search series takes a look at the top SEO and SEM news stories from... -
This Week in Search: Facebook Bans Cryptocurrency Ads & More
Pure SEO’s This Week In Search series takes a look at the top SEO and SEM news stories from... -
Facebook Algorithm Update: Your News Feed in 2018
Facebook CEO Mark Zuckerberg recently released a game-changing statement about what’s in store for our Facebook News Feeds this...
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