Prabin is the Senior Technical SEO Specialist at Pure SEO. He spends a lot of his free time reading blogs about SEO, CRO, digital marketing, and eCommerce trends.
Lead generation is of the utmost importance for small businesses. You can achieve this simply by writing blogs that turn your site into a lead generating marketing machine. Here are some great tips on how to convert your blog readers to potential leads.
By using subheads, you enable readers to identify stuff that is relevant to them. This will allow the user to further engage with your content and compel them to take an action.
Also, try including a link with relevant anchor text (in moderation) such as “Download ebook,” which points back to a content offer such as an ebook or an infographic that users will need to fill out a contact form in order to access. This content offer could be any resource on your website that contains useful information that will help users educate themselves more about your products and services.
Everyone likes free stuff! Make your readers feel good with giveaways or discounted products/services.
You can ask your new readers to subscribe to your newsletter to get that extra discount. The next step could be sending the discount details via text message so that the user becomes more engaged with your brand.
A free piece of information via your blog can be further leveraged for user engagement by elaborating on that knowledge through videos and webinars. If you are a service provider company, you can go into detail about the services you are offering. And if you are a product company, you can expound the benefits of your products, adding in some case studies or customer reviews.
As a best practice, first write relevant high-level blog content that will help users gain awareness of your products or services. In the next step, offer further in-depth exclusive content that users can only access by filling out a contact form (instant lead!).
This tactic requires a bit more effort but is a great way to turn your blog posts into lead generating marketing machines. Initially, you need to identify bloggers who have a lot of influence in your industry. You can do this by searching on social media and following the ones with high social presence and a large amount of followers.
Once you have identified the best influencers, establish a connection with them by commenting on their posts and sharing them on social media. This method will help you build a rapport with them, and they will eventually start recognising you by your image or company logo.
These bloggers usually get bulk mail every day so you need to stand out in your outreach approach. You can host an event for bloggers in your industry space and connect with them in person. Otherwise, you can a polite message informing them about your products and services and offering them a free trial. If they like what you have to offer, they may share it with their large following, making all that effort worth it.
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