This Week in Search: Google Rebrands Their Advertising Products and More!
Pure SEO’s ‘This Week In Search’ series takes a look at the top SEO and SEM news stories from the week.
This week, Google rebrands their advertising products, introduces Smart campaigns on the new, rebranded platform Google Ads, invites businesses to edit their own Knowledge Panels, and provides new customer insights through subjective attributes.
Google Rebrands Its Advertising Products
The digital marketing world is abuzz with Google’s biggest news of the year: it’s rebranding its entire range of advertising products. Google is unifying its products into three, simpler categories:
Google AdWords is becoming Google Ads;
Google Marketing Platform is unifying DoubleClick advertiser products and Google Analytics 360; and
Google Ad Manager is unifying DoubleClick for Publishers and DoubleClick Ad Exchange.
The company will be sharing more detailed information on these changes at Google Marketing Live on the 10th of July, 9:00 a.m. PT / 12:00 p.m. ET. You can register for the live video announcement here.
Google Introduces Smart Campaigns on Google Ads
The rebranded Google Ads is launching Smart campaigns, a new default ads experience for small businesses. Smart campaigns will include new features that will make it easier for smaller businesses to reach out to their customers, such as:
the new Image Picker which lets businesses choose three top featured images;
automated targeting optimisation for generating more qualified leads using behavioural, location, device and other signals; and
Google has rolled out Smart campaigns in the US and will be launching it globally throughout the year.
Want to Manage Your Own Knowledge Panel on Google?
Knowledge Panels on Google’s SERPs can now be claimed by their respective entities through Google’s new verification process.
Any person, organization, sports team, event and media property with a Knowledge Panel is eligible to get verified and suggest edits to the information shown. Simply search for your name or organization on Search and click or tap the prompt below the Knowledge Panel to begin the verification process.
While entities can suggest featured images and “factual changes” to the information in their respective Knowledge Panels, Google doesn’t allow changes on:
images other than the main image; and
the “People also search for” section.
Google My Business’ New Subjective Attributes
Google My Business (GMB) is a great platform, especially for local businesses. Now, GMB is helping cafe and restaurant owners know more about what their audience thinks through the new feature: subjective attributes.
When submitting a new Google review, customers are now able to add a variety of subjective attributes. If this particular attribute is submitted with enough frequency, it appears on the GMB listing for other searchers to see.
Examples are: cozy, romantic, notable cocktails, good for sports, popular for lunch, and more!
Since customers’ opinions are based on their experience, the information is subjective. It is considered to be valuable to other customers, as it describes the feel & ambiance for a place. Unless proven false, we won’t remove this information. – Google
These insights pair well with objective attributes, which includes insights such as whether the premise is wheelchair accessible, has Wi-Fi, and more.
Pure SEO – New Zealand’s Most Awarded Digital Agency
Digital marketing is an ever-evolving industry. Here at Pure SEO, we’re constantly up to date with the latest news, updates, and technological updates in the industry. If you’d like to talk to us about our range of services, just contact the Pure SEO team today at 0800 SEARCH!
Rachel is a Filipino Kiwi with a passion for the arts. Having graduated with an Arts Degree in English from UoA, she found writing work at PureSEO as a Junior Copywriter and quickly moved on to the role of Editor. In her spare time, she reads Austen and teaches dance classes in the weekend.
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