Blog
Stay up to date with the latest digital marketing news and opinion from our team.
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Tips for Black Friday SEO
As the holiday season ushers in, consumers are all eyes and ears on this year’s huge annual shopping event: Black... -
Tips for Inclusive Holiday Marketing in 2020
This year has been nothing short of a shakeup, with a pandemic, forest fires, racial injustice, and other issues dominating... -
WhatsApp Unveils New Online Shopping Features
Good news for WhatsApp users! You can now directly buy from companies online with WhatsApp chats. Thanks to Facebook’s new... -
Instagram Hacks You’d Want to Know to Boost Website Traffic (2020)
Instagram may not be the number one thing that pops into your head when you want to drive more traffic... -
Facebook to Merge Messenger, WhatsApp, and Instagram Messaging Platforms
Facebook CEO Mark Zuckerberg has confirmed plans to merge the private messaging features of the company’s three major apps for... -
Algorithmic Bias: Who’s Training the Machines?
If you’ve never heard the term “algorithmic bias” before, you’re not alone. Despite many years in pursuit of the powers... -
Google Introduces Google Analytics 4: Here’s What You Need to Know
Let’s face it: many of us wouldn’t be able to do business on Google without Google Analytics. Businesses online rely... -
What is “Digital Transformation” in Marketing
Digital transformation is an all-too-familiar phrase that gets thrown around often in the professional landscape and within multiple industries. But... -
Amazon SEO Explained: A Guide to Ranking in Amazon Search Results
E-commerce giant Amazon has taken off in Australia after launching in late 2017, having revealed a revenue of $292.3 million... -
Optimise your Digital Marketing for the 2020 Holidays
The Holiday season is slowly creeping in, but you won’t want to wait until the last minute to turn your... -
The Opportunities and Challenges of Enterprise SEO
When you hear the phrase “Enterprise SEO”, you may be wondering how this differs from traditional SEO. In general, this... -
Digital Marketing Training with the Tourism Transition Fund
Are You In Need of Digital Marketing Training but don’t have the budget? Pure SEO, one of New Zealand’s most... -
Pure SEO Announced as Finalist of the 2020 Westpac Auckland Business Awards for Excellence in Strategy & Planning
Award-winning digital marketing agency Pure SEO has been announced as a finalist in this year’s Westpac Auckland Business Awards for... -
TF-IDF Content Optimisation: Your Guide to an Underappreciated SEO Concept
As SEO professionals, it falls to us to track Google’s ever-shifting mood and the flow of the algorithm’s 200+ ranking... -
Fundamentals of Ecommerce SEO (Updated 2020)
ECommerce SEO is a unique beast that requires very careful taming to help your site get the search r...
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