Blog
Stay up to date with the latest digital marketing news and opinion from our team.
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The CovidSafe App: Saving Lives vs Saving Privacy
The Australian government’s release of the CovidSafe App marks a historic step towards how the government ‘tracks’ its population. The app is designed to identify... -
COVID-19 & New Normals: How SEO Can Help Save Your Business
Right now, headlines across the world are all reflecting one thing: COVID-19. The spread of this pandemic will have long-term... -
Why Google Search Console and Analytics Never Match
It is the age-old question, one that stretches back to the first days of Google’s alterations to their search marketing... -
COVID-19: Where Affected Businesses Can Get Help
COVID-19 is quickly impacting the whole world—from nationwide lockdowns and travel restrictions to employees working from home and businesses closing... -
Conversion Funnels and Their Power in E-Commerce
Whether you’re a peddler of cupcakes or a purveyor of the law, the number one goal of your business is... -
Optimising for WeChat: Embracing International SEO
Casting a wider net yields more fish, but only if you know how to use your equipment and read the... -
Your Guide to Optimising A JavaScript-enabled Website
If you’ve ever opened up a website and immediately encountered a bright and shiny animation, or a pop-up prompting you... -
Google Removes Duplicate Organic Listings for Featured Snippet Results
On Wednesday, Google’s Danny Sullivan confirmed that web pages with featured snippets would no longer be repeated under the organic... -
Engagement Gets a Boost With Latest LinkedIn Updates
LinkedIn has introduced new features designed to cultivate greater engagement on the business-minded social media network. The new community features,... -
Top Five SEO Ranking Factors for 2020
Welcome to the Roaring Twenties 2.0, where we host LAN parties instead of Gatsby-style blowouts, and digital marketing has overtaken... -
Google’s BERT Update: What You Need to Know & How to Optimise Your Content
On the 21st of October 2019, Google’s search engine rolled out its latest update for English language queries: the Bidirectional... -
Australia Bushfire Crisis: Online Donations & How You Can Help
Right at this very moment, the fires across the ditch continue to spread, and have been burning since September 2019.... -
Kiwi Company Pure SEO, Receives Deloitte Fast 500 Award for 7th Consecutive Year
Pure SEO, a digital marketing agency based in Auckland, New Zealand has once again been listed on the Deloitte Asia... -
Google Search Marketing for Academic Articles
Optimising academic articles requires knowledge of how search engines work. Learn the seven key aspects to consider as you optimise an academic article! -
Big Data Analysis of the NZ Clothing Market
Pure SEO recently partnered with Whites Agency, a European SEO organisation, to create a comprehensive SEO analysis of New Zealand’s...
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