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Articles by Marionne Banaga

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    How to Plan Your Digital Content Marketing Strategy
    Content Marketing has a reputation for being costly and difficult to execute, but that’s just not true. When planned right, content marketing can be an effective, low-cost marketing strategy, and can even enhance your SEO provides. But to do this,...
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    SEO WordPress

    How to Design a Website for Good SEO
    Planning to design a brand new website or revamp your current one? The best way to get great SEO results is to build best practices into your site from square one. Google regularly readjusts their ranking factors, but there are many elements of...
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    Google SEO

    Making Monitoring Simple – Getting To Grips With Google Tag Manager
    There’s no denying it—today’s modern marketing world thrives on data. Website owners now have the capacity to create effective campaigns that rely on prospect data. When you know who your visitors are and how to reach them, the more you’re...
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    Social Media YouTube

    YouTube Rolls Out 2021 Updates
    YouTube Rolls Out 2021 Updates YouTube is gearing up for 2021 with new capabilities, one of which is helping users look for videos by hashtag. First developed in 2018, the hashtag search capability initially didn’t quite work as expected. Users...
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    Google SEO

    Common Crawlability Issues & How to Fix Them
    Crawl errors are sneaky, and it can prove to be difficult to trace back to a what caused the problem in the first place. Crawl errors do negatively impact your overall SEO but while they are challenging to handle, they aren’t a dead-end. Today, we...
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    Marketing

    Top Digital Marketing Campaign Tips for the Tourism Sector
    Let’s face it, we all miss travelling. With travel restrictions still in place, there’s no doubt that the tourism sector has seen better days. However, as one of the most lucrative industries in the global market, the tourism sector is choosing...
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    SEO

    Meta Data Optimisation Guide: Page Titles & Descriptions
    In a highly competitive industry, one of the basic rules of SEO is for digital marketers to have the ability to compose well-written page titles and meta descriptions that help users locate your webpage and/or answer their specific search...
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    Instagram

    Instagram Updates Search Functionality for Keywords
    Move over #hashtags! Social media giant Instagram has gotten busy this past month and has released a new functionality: allowing users to search for content with keywords in addition to traditional hashtags. Learn more about this new feature below...
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    New Updates from Instagram Gets a Hard Pass from Users
    Instagram recently released world-shaking updates within the app, but you read it right, the platform’s users aren’t particularly ecstatic. The recent Instagram app overhaul suggests the company is going full force on Reels and Shopping, which...
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    Google

    Google Webmasters Changes Name to Google Search Central
    Out with the old and in with the new! Google Webmasters announced that it’s rebranding from Google Webmaster to Google Search Central. They’re also releasing a new face alongside the Googlebot mascot in the coming days. Why the name change? The...
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    SEO

    Tips for Black Friday SEO
    As the holiday season ushers in, consumers are all eyes and ears on this year’s huge annual shopping event: Black Friday. Starting on November 27th, consumers will make their way to different websites and apps in hopes to get the best deals...
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    News

    WhatsApp Unveils New Online Shopping Features
    Good news for WhatsApp users! You can now directly buy from companies online with WhatsApp chats. Thanks to Facebook’s new development with the app, the two social media moguls announced brand new tools that help businesses sell more online and...
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    Instagram Social Media

    Instagram Hacks You’d Want to Know to Boost Website Traffic (2020)
    Instagram may not be the number one thing that pops into your head when you want to drive more traffic to your website. After all, the platform isn’t exactly link friendly. While the platform is image-heavy, however, there are still ways to...
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    Analytics

    Google Introduces Google Analytics 4: Here’s What You Need to Know
    Let’s face it: many of us wouldn’t be able to do business on Google without Google Analytics. Businesses online rely on Google Analytics to understand customer preferences, create great online experiences, and better serve user needs. But as...
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    What is “Digital Transformation” in Marketing
    Digital transformation is an all-too-familiar phrase that gets thrown around often in the professional landscape and within multiple industries. But what does it exactly mean? And how does it relate to the work of marketing? Digital transformation...
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