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Marketing

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    Google Ads Marketing SEM

    Google Ad Types for Your SEM Campaign
    • jan 4, 2022
    • Author: Admin
    Google provides an extensive range of advertising tools for businesses looking to expand their digital marketing presence. Each ad type comes with several features that can help to boost your brand visibility and direct relevant customers to your...
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    Guides Marketing

    Open Graph Social Metadata – The Ultimate Guide
    • jan 4, 2022
    • Author: Admin
    Social media plays a major role in most modern marketing strategies. Links shared on social media can be optimised, as they could with any website, to grab potential customers’ attention and keep them coming back. When sharing a link on social...
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    Guides Marketing On-page Optimisation SEO

    The Ultimate Guide to Keyword Placement for SEO
    • jan 4, 2022
    • Author: Admin
    Keyword placement is vital to the success of the SEO process. Using the correct keywords in appropriate areas is the most basic yet effective way to target your content to specific searches. Remember, though: it’s the content that makes a visitor...
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    Content Marketing YouTube

    How Can Video Content Boost Your SEO?
    • jan 4, 2022
    • Author: Admin
    While keyword optimisation and quality written content are excellent strategies to boost your SEO, video content could be the X-factor that drastically enhances your ranking in organic search results and yields higher search volumes. After all,...
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    Content Local SEO Marketing

    How You Can Use the Power of SEO to Build an Eye-Catching Brand
    • jan 4, 2022
    • Author: Admin
    Every business aspires to stay ahead of its competitors by standing out in a crowded field and gaining recognition within the market. Whether you’re the CEO of a large enterprise, a small business owner, an author, or a marketing director,...
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    Content Marketing

    How to Develop a Video Strategy for Your Business
    • jan 4, 2022
    • Author: Admin
    Businesses today are realising that text or image-based content is usually not enough to reach the best audience and drive sales. To keep up with online trends, smart businesses are gradually prioritising video marketing techniques. Many have...
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    Lead Generation Marketing SEM

    Email Marketing: Best Practices for Lead Generation
    • jan 4, 2022
    • Author: Admin
    Email marketing is often considered the least understood media channel, but is one of the most important marketing tools for gaining leads. Why is this? Email marketing is a way to engage your customers in a mutually beneficial conversation. It...
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    Content Marketing

    How to Improve the EAT Score of Your Content
    • jan 4, 2022
    • Author: Admin
    The “Expertise, Authority, and Trust” (E-A-T) algorithm is the basic criteria that Google uses to rank the quality of websites, ensuring that the most authoritative content is the first to appear on a Google search result. They are the...
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    Business Marketing

    Does Brand Activism Impact Earning Potential?
    • jan 4, 2022
    • Author: Admin
    Public outcry grew quickly as news broke about Georgia’s voting law upheaval earlier this year, and many major American corporations grabbed headlines by joining the fray. Several companies were quick to condemn the passing of the bill, though...
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    Marketing

    The Best Viral Marketing Campaigns of All Time
    • jan 4, 2022
    • Author: Admin
    Every business dreams about the massive exposure of a viral marketing campaign. After all, thousands upon thousands of people sharing and talking about your brand is priceless. Companies spend big hiring influencers, content creators, or even a...
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    Marketing

    New Year, New You: Refresh Your Digital Marketing Strategy
    • jan 4, 2022
    • Author: Admin
    With 2020 finally behind us and a new year of prospects ahead, it’s the perfect time to refresh our digital marketing strategies! Through our research covering the latest digital marketing trends and technology, we reveal the digital marketing...
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    Marketing

    Top Digital Marketing Campaign Tips for the Tourism Sector
    • jan 4, 2022
    • Author: Admin
    Let’s face it, we all miss travelling. With travel restrictions still in place, there’s no doubt that the tourism sector has seen better days. However, as one of the most lucrative industries in the global market, the tourism sector is choosing...
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    Marketing

    Tips for Inclusive Holiday Marketing in 2020
    • jan 4, 2022
    • Author: Admin
    This year has been nothing short of a shakeup, with a pandemic, forest fires, racial injustice, and other issues dominating news headlines everywhere. Amidst these repeated crises, people are now, more than ever, seeking authenticity from the brands...
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    Marketing SEM Social Media

    The Ad Creation Cheat Sheet
    • jan 4, 2022
    • Author: Admin
    Ads—love ‘em or hate ‘em, they are everywhere, and they are here to stay. Some are bad, some are good, some are even funny. Some of them, however, you’ll never remember, and most are boring. But, once in a while one, ads will grab your...
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    Marketing

    Post-COVID Advertising: Will Your Business Be Ready?
    • jan 4, 2022
    • Author: Admin
    Over the past few months, most of the world has been brought to a standstill as government agencies and health departments do all that’s necessary to combat the spread of the Coronavirus. Strict lockdowns and social distancing rules are forcing...
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