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Marketing

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    Blog Marketing

    How To Make TikTok Part of Your Digital Marketing Campaign
    • September 19, 2022
    • Author: The Pure SEO TeamThe Pure SEO Team
    Did you know TikTok has nearly 100 million active users per month in the USA? This user base provides a huge opportunity for businesses to expand their reach to a wider audience. TikTok is still relatively new within the digital sphere, so it offers...
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    Blog Content Marketing

    How to Increase Your Email Marketing Open Rate
    • September 13, 2022
    • Author: Cheryl TanCheryl Tan
    Even with the increasing popularity and convenience of social media, email marketing is still one of the best channels to reach your audience. However, having your emails left in the spam folder before eventually getting deleted isn’t what you...
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    Blog Marketing SEM

    Google Ad Types for Your SEM Campaign
    • May 23, 2022
    • Author: Jack RapsonJack Rapson
    Google provides an extensive range of advertising tools for businesses looking to expand their digital marketing presence. Each ad type comes with several features that can help to boost your brand visibility and direct relevant customers to your...
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    Blog Guides Marketing

    Open Graph Social Metadata – The Ultimate Guide
    • May 23, 2022
    • Author: Ruby GarnerRuby Garner
    Social media plays a major role in most modern marketing strategies. Links shared on social media can be optimised, as they could with any website, to grab potential customers’ attention and keep them coming back. When sharing a link on social...
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    Blog Guides Marketing On-page Optimisation SEO

    The Ultimate Guide to Keyword Placement for SEO
    • March 30, 2022
    • Author: The Pure SEO TeamThe Pure SEO Team
    Keyword placement is vital to the success of the SEO process. Using the correct keywords in appropriate areas is the most basic yet effective way to target your content to specific searches. Remember, though: it’s the content that makes a visitor...
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    Blog Content Marketing YouTube

    How Can Video Content Boost Your SEO?
    • March 23, 2022
    • Author: The Pure SEO TeamThe Pure SEO Team
    While keyword optimisation and quality written content are excellent strategies to boost your SEO, video content could be the X-factor that drastically enhances your ranking in organic search results and yields higher search volumes. After all,...
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    Blog Content Local SEO Marketing

    How You Can Use the Power of SEO to Build an Eye-Catching Brand
    • February 10, 2022
    • Author: The Pure SEO TeamThe Pure SEO Team
    Every business aspires to stay ahead of its competitors by standing out in a crowded field and gaining recognition within the market. Whether you’re the CEO of a large enterprise, a small business owner, an author, or a marketing director,...
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    Blog Content Marketing

    How to Develop a Video Strategy for Your Business
    • September 6, 2021
    • Author: The Pure SEO TeamThe Pure SEO Team
    Businesses today are realising that text or image-based content is usually not enough to reach the best audience and drive sales. To keep up with online trends, smart businesses are gradually prioritising video marketing techniques. Many have...
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    Blog Lead Generation Marketing SEM

    Email Marketing: Best Practices for Lead Generation
    • August 12, 2021
    • Author: Amanda MiddeldorpAmanda Middeldorp
    Email marketing is often considered the least understood media channel, but is one of the most important marketing tools for gaining leads. Why is this? Email marketing is a way to engage your customers in a mutually beneficial conversation. It...
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    Blog Content Marketing

    How to Improve the EAT Score of Your Content
    • July 23, 2021
    • Author: Finau FonuaFinau Fonua
    The “Expertise, Authority, and Trust” (E-A-T) algorithm is the basic criteria that Google uses to rank the quality of websites, ensuring that the most authoritative content is the first to appear on a Google search result. They are the...
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    Blog Business Marketing

    Does Brand Activism Impact Earning Potential?
    • July 2, 2021
    • Author: Nadine WallisNadine Wallis
    Public outcry grew quickly as news broke about Georgia’s voting law upheaval earlier this year, and many major American corporations grabbed headlines by joining the fray. Several companies were quick to condemn the passing of the bill, though...
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    Blog Marketing

    The Best Viral Marketing Campaigns of All Time
    • June 18, 2021
    • Author: KateKate
    Every business dreams about the massive exposure of a viral marketing campaign. After all, thousands upon thousands of people sharing and talking about your brand is priceless. Companies spend big hiring influencers, content creators, or even a...
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    Blog Marketing

    New Year, New You: Refresh Your Digital Marketing Strategy
    • January 27, 2021
    • Author: Amanda MiddeldorpAmanda Middeldorp
    With 2020 finally behind us and a new year of prospects ahead, it’s the perfect time to refresh our digital marketing strategies! Through our research covering the latest digital marketing trends and technology, we reveal the digital marketing...
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    Blog Marketing

    Top Digital Marketing Campaign Tips for the Tourism Sector
    • January 22, 2021
    • Author: Marionne BanagaMarionne Banaga
    Let’s face it, we all miss travelling. With travel restrictions still in place, there’s no doubt that the tourism sector has seen better days. However, as one of the most lucrative industries in the global market, the tourism sector is choosing...
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    Blog Marketing

    Tips for Inclusive Holiday Marketing in 2020
    • November 6, 2020
    • Author: Courtney-Dale NelCourtney-Dale Nel
    This year has been nothing short of a shakeup, with a pandemic, forest fires, racial injustice, and other issues dominating news headlines everywhere. Amidst these repeated crises, people are now, more than ever, seeking authenticity from the brands...
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