Bianca is a copywriter at Pure SEO. She has a background in branding and advertising and a Bachelor's Degree in Communication Design from AUT. She's passionate about words and the meanings they can hold for people.
This week has been a big one for Google’s search engine marketing systems, as the Responsive Search Advertising feature has just introduced four great new updates for the system, as well as exciting language developments. Here’s how you can use these updates to benefit your responsive search ads and make the most of Google’s machine learning.
Google responsive search ads are now available in ten new languages to bring the feature into a much more international zone. These languages are:
Google has also released four new tools to optimise effective responsive search ads. These tools are set to roll out over the next few weeks and should make creating search responsive ads a lot more efficient and user-friendly.
These are rolling out in English first, with more languages to follow. It means when you are creating a responsive search ad, Google will be able to give you suggestions for headlines and descriptions based on the responsive machine learning generator. These will help you to create more relevant content and headlines.
This tool will measure the strength of your ad in real time, while you are creating it. It will identify opportunities for improvement so you can make changes before your ad goes live. This is basically another layer of optimisation proofing and will save you heaps of damage control.
This tool, now found in the status column, gives you the ability to review your ads to see how they rank over time. You’ll be able to check if your ad is going strong or losing impressions over time, as well as check if it has been disapproved.
Now you can import headlines and descriptions from other existing ads to responsive search ads in the same ad group. This will make it heaps easier to increase ad performance – google has even said that advertisers who include details from existing ads see up to 10% more clicks. You can expect to see this one roll out in a couple of weeks’ time.
Want to learn more about how your business can thrive by utilising features like Responsive Search Ads? Pure SEO has some of the best SEO and SEM experts who can help your business succeed online. Contact us, or give us a call at 0800 SEARCH to talk to our experts today.
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