Blog
Stay up to date with the latest digital marketing news and opinion from our team.
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GA4: What You Need To Know
Google Analytics is an important tool for boosting website performance, no matter your industry or business size. In this blog... -
How to Develop a Video Strategy for Your Business
Businesses today are realising that text or image-based content is usually not enough to reach the best audience and drive... -
How To Optimise Your Google My Business Listing
One of the most powerful tools developed for local SEO is Google My Business Listings. These are the little cards... -
What is a Robots.txt File and Why do you Need One?
The robots.txt file is used to control which website pages can be accessed by specific search engine crawlers. But how... -
Larry Page Invests in New Zealand in Exchange for Residency
By now you’ve likely heard that Larry Page, Google co-founder and one of the world’s richest businessmen, has had his... -
Email Marketing: Best Practices for Lead Generation
Email marketing is often considered the least understood media channel, but is one of the most important marketing tools for... -
SEO Best Practices for Writing a Blog Post
Prominent search engines like Google have clarified that regularly updating your blog section with fresh and unique content is essential... -
A Beginner’s Guide to Using Google Search Console
Google Search Console (GSC) is a free tool provided by Google to give business owners and marketers insight into how... -
How to Increase Conversions through Audience Targeting
When it comes to effective digital marketing for businesses, conversion rate is without a doubt the most vital metric to... -
The Ultimate Guide to On-Page SEO
On-page SEO plays a crucial role in the success of your website. A well-crafted on-page SEO strategy makes it possible... -
Does Brand Activism Impact Earning Potential?
Public outcry grew quickly as news broke about Georgia’s voting law upheaval earlier this year, and many major American corporations... -
How to Use Google Trends for SEO & Content Strategies
Google Trends is a powerful tool for increasing the SEO ranking of your site and building robust and reliable content... -
The Best Viral Marketing Campaigns of All Time
Every business dreams about the massive exposure of a viral marketing campaign. After all, thousands upon thousands of people sharing... -
Google’s Core Web Vitals June Update: What You Need to Know
Google announced back in May 2020 that Core Web Vitals would become a key ranking factor in 2021. After a... -
How to Design a Website for Good SEO
Planning to design a brand new website or revamp your current one? The best way to get great SEO results...