Blog
Stay up to date with the latest digital marketing news and opinion from our team.
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What Does the Recent Change to Facebook Targeting Options Mean for You?
Significant changes are coming to Facebook’s ad targeting options early next year for advertisers and marketers. These changes focus on... -
Top Reasons for High Bounce Rates
Bounce rate measures how many people are actively engaging with a page on your site once they visit it, and... -
How to Fix Untrustworthy Promotions in Merchant Center
Has everything on your Google Ads been going fine, but recently you received the following message on your Google merchant... -
How to Use Canonical Tags
Canonical tags are an important part of SEO best practice. Essentially, they allow webmasters to avoid the issue of duplicate... -
Google Analytics: Understanding Key Terms
Google Analytics reports can be overwhelming at first glance, and fairly difficult to wrap your head around. If you’re unsure... -
Google vs. Facebook Marketing: Which Should You Use?
It’s a safe bet to say that you use either Google or Facebook every day. Probably both! With 63,000 searches... -
Seven Focus Areas for Successful Link Building (Updated)
Links are one of the most important ranking signals in Google’s search algorithm, and building quality links back to your... -
Why UX Design Matters and How it Affects Ranking
User Experience design, more commonly known as UX design, is the process of designing interface that provide meaningful and relevant... -
Google’s Title Tag Update: What Does it Mean for You?
First impressions are important, and getting yours right is a big priority in SEO. You may have noticed that when... -
GA4: What You Need To Know
Google Analytics is an important tool for boosting website performance, no matter your industry or business size. In this blog... -
How to Develop a Video Strategy for Your Business
Businesses today are realising that text or image-based content is usually not enough to reach the best audience and drive... -
How To Optimise Your Google My Business Listing
One of the most powerful tools developed for local SEO is Google My Business Listings. These are the little cards... -
What is a Robots.txt File and Why do you Need One?
The robots.txt file is used to control which website pages can be accessed by specific search engine crawlers. But how... -
Larry Page Invests in New Zealand in Exchange for Residency
By now you’ve likely heard that Larry Page, Google co-founder and one of the world’s richest businessmen, has had his... -
Email Marketing: Best Practices for Lead Generation
Email marketing is often considered the least understood media channel, but is one of the most important marketing tools for...
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