Prabin is the Senior Technical SEO Specialist at Pure SEO. He spends a lot of his free time reading blogs about SEO, CRO, digital marketing, and eCommerce trends.
Understanding your target audience is perhaps the most crucial aspect of succeeding on the web.
All companies naturally want to put whatever they feel is most important about themselves on their website. But the truth is, Google only cares about what the searcher is looking for.
Put simply, Google rewards content that answers people’s most frequently asked questions. So if you want to pull as many people as possible to your site, and to your products or services, start to think like your users. Be empathetic to their needs, and then structure your website around those needs.
Amrita explains more in the video above.
We’ll be back with more expert SEO tips in our Top Tip Tuesday series next week!
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