Blog
Stay up to date with the latest digital marketing news and opinion from our team.
-
Google E-E-A-T and its Importance in SEO
If you’re new to SEO, you may be curious what Google’s E-E-A-T is and why it matters. Below, we dive... -
What Are Accelerated Mobile Pages?
User experience on mobile phones or tablets can range from speedy and efficient to slow and frustrating, depending on the... -
Form Optimisation Insights to Achieve Better Conversions
Forms are a crucial component of any website that aims to convert visitors into customers. Whether you’re looking to boost... -
Digital Marketing Guide: Types, Tools, & Techniques for 2023
Welcome to Pure SEO’s Digital Marketing Guide for 2023! The world of digital marketing is constantly evolving. Keeping up with... -
Colour Psychology for Website Design: Harnessing Hue to Improve Conversions
Humans are visual beings; colour can greatly influence our buying decisions. Extensive research by marketers and designers has shown that... -
The Ultimate Content Marketing Guide for 2023
Welcome to the ultimate content marketing guide for 2023! Creating high-quality, engaging content in today’s digital age has become more important... -
AI in Digital Marketing in 2023:What to Expect in the First Year of the AI Revolution (and How to Harness it)
AI (Artificial Intelligence) significantly impacts digital marketing, empowering greater audience ta... -
What is the Topic Cluster Model, and How Does it Benefit SEO?
The topic cluster model for SEO is an increasingly powerful and effective way to organise your website’s content around a core set... -
9 Essential Blog Post Types for a Successful Business Blog
What makes a horror movie a horror movie? What makes a fantasy novel a fantasy novel? Different genres use tropes... -
What Does ROI for SEO Look Like?
Whether you’re implementing SEO independently or with an SEO company in Auckland, there are ways to look at ROI for... -
What Is Local Search Engine Optimisation?
Paid search marketing is accessible and delivers quick results, but more effective long-term strategies for local businesses and franchises are... -
Get Your Free SEO Report
Find out how your website is performing with this SEO report. Discover on-page SEO results, keyword rankings, backlink activity, usability performance, and more. -
SEO Trends and Predictions for 2023
The SEO landscape is ever-changing, especially with frequent updates to Google’s ranking algorithms. It’s crucial to revisit your digital marketing... -
How to Research Blog Topics Best Practices
A phrase you will often hear in the SEO world is ‘content is king’. But to get great content that... -
Voice Search SEO Explained
The increasing reliability and accuracy of voice search technology have played a massive role in its adoption. When Apple first...