Blog
Stay up to date with the latest digital marketing news and opinion from our team.
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How to Install Your Facebook Pixel & Domain
A Facebook Pixel, or Meta Pixel as of February 2022, is an important tool that can be utilised to track... -
Display Ads Vs Discovery Ads
A successful digital marketing strategy starts with understanding the various platforms at your disposal. As an SEO company in Auckland,... -
What is Multichannel Marketing and How Does it Work?
The thought of managing a multichannel marketing campaign can seem daunting for some. However, it pays to never get too... -
FAQ vs Blog Posts – Why a Great Website Will Have Both
FAQ and blog posts are convenient ways to talk to your customers and clients about your products or ... -
Are Infographics Still Effective?
A picture paints a thousand words, but how about a pixel? Infographics have maintained a steadfast presence in digital marketing.... -
OK Google, what’s new?
For those of us who love such things, Google recently ran one of a regular series of online showcases of... -
Domain Authority – The Ultimate Guide
Domains no longer directly influence SEO performance, but domain trust and domain authority remain crucial for your broader SEO strategy.... -
The Pure SEO Guide to URL Structure
It may seem minor, but URL structure is vital to the SEO big picture. With this helpful guide, you’ll learn... -
Noindex Directives: The Ultimate Guide
Noindex directives instruct search engines not to index certain pages, preventing them from appearing in search engine results pages. Read... -
How Great eCommerce SEO Can Complement Your Google Shopping Ads
Google shopping ads are a fantastic opportunity for many sizes of businesses to improve brand visibility and convert buyer intention... -
How to Optimise Your Paid Ads
While a lower Cost Per Click (CPC) can impact your SEM budget, improving the overall quality score of your ads... -
Switching to Google Analytics 4 – Our Guide to GA4
Significant changes are coming to Google Analytics. Google has announced they will sunset their longstanding Universal Analytics software and migrating... -
Crawlability & Indexing Tips to Optimise Your SEO
A solid SEO strategy relies on search engines crawling your website and indexing its pages in their databases to appear... -
A Guide to Downloading Your Pure SEO Data Studio Report
Pure SEO provides a range of digital marketing services to take your SEO and digital game to the next level.... -
It’s Time to Embrace Programmatic Advertising in New Zealand
Programmatic ads are the future of online advertising campaigns, boasting better targeting, ease of use, cost-effectiveness, and data reporting. Programmatic...
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