Blog Facebook

How to Install Your Facebook Pixel & Domain

September 1, 2022
Author: Cheryl TanCheryl Tan

A Facebook Pixel, or Meta Pixel as of February 2022, is an important tool that can be utilised to track customer actions online involving your brand. Through this data collection, ad strategies can be formulated to target specific audiences and...

Blog Facebook

What Does the Recent Change to Facebook Targeting Options Mean for You?

December 9, 2021
Author: Jack RapsonJack Rapson

Significant changes are coming to Facebook’s ad targeting options early next year for advertisers and marketers. These changes focus on user data that could be considered sensitive or controversial. In this blog post, we go into detail on the...

Blog Facebook Google

Google vs. Facebook Marketing: Which Should You Use?

October 15, 2021
Author: Krishneel ChauhanKrishneel Chauhan

It’s a safe bet to say that you use either Google or Facebook every day. Probably both! With 63,000 searches being made every second on Google, and Facebook serving 2.89 billion active monthly users, it’s easy to understand why your business...

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The Big Social Media Platforms and Their Strengths

April 13, 2021
Author: KateKate

Social media marketing is complex. Not only do businesses have to develop a unique message and attract an audience, but they also must ensure that this message reaches users who are likely to engage with their product. However, when done right, the...

Blog Facebook Google Ads SEM

Google & Facebook Respond to Australia’s News Media Bargaining Code

February 19, 2021
Author: Rollan SchottRollan Schott

Australia’s proposed news media bargaining code hopes to restore some of the money lost to advertising in the country’s regional media markets, but Google says the new law could force them out of the country entirely. Is either side right? Can...

Blog Facebook

Apple’s iOS 14 Update & Facebook Advertising: What You Need to Know

February 16, 2021
Author: Courtney-Dale NelCourtney-Dale Nel

On June 22nd, 2020, the digital landscape went through a major shift. Apple—one of the world’s largest technology companies—announced three new policies it would be implementing with their new iOS 14 update. These policies are the most recent...

Blog Facebook Instagram LinkedIn SEO

SEO & Social Media: How Do They Affect Each Other?

December 22, 2020
Author: Rachel MatelaRachel Matela

SEO & Social Media: How Do They Affect Each Other? It’s been a formative decade for social media. Ten years ago, social media was in its infancy. Facebook had only 140 million users, LinkedIn 30 million. Since then, these numbers have...

Blog Facebook Instagram

Facebook to Merge Messenger, WhatsApp, and Instagram Messaging Platforms

October 28, 2020
Author: Sam MannellSam Mannell

Facebook CEO Mark Zuckerberg has confirmed plans to merge the private messaging features of the company’s three major apps for some time now, first speaking about it early last year. The merge combines WhatsApp, Facebook Messenger, and...

Blog Facebook Instagram News Privacy

FaceApp: Is the Viral App a Threat to Your Online Privacy?

July 31, 2019
Author: Rollan SchottRollan Schott

Have you participated in the FaceApp Challenge yet? The viral social media phenomenon, in which people post selfies filtered through new photo app FaceApp to make them appear 50 years older, has been buoyed by the participation of waves of...

Blog Facebook

Facebook Advertising for Small Businesses (2019 Update)

June 28, 2019
Author: Rachel MatelaRachel Matela

Facebook advertising is considered to be one of the most efficient ways to utilise digital marketing. Granting businesses the ability to create affordable and targeted ads across multiple platforms, it’s a powerful tool for getting products and...

Blog Facebook SEO

SEO Just Got More Important With The Launch Of Facebook’s ‘Fake News’ Fighting ‘Click-Gap’ Signal

April 12, 2019
Author: Dallas RabotDallas Rabot

Yesterday Facebook announced and globally rolled out “Click-Gap” a new signal in its News Feed algorithm to fight the spread of ‘fake news’ on its platform. What immediately became clear to SEO’s out there is that Click-Gap is...

Blog Facebook News SEO

The Cambridge Analytica Facebook Scandal And Brands’ SEO Efforts

April 3, 2018
Author: Rachel MatelaRachel Matela

With last week’s revelation of a major Facebook ‘data breach’ involving political consulting firm Cambridge Analytica, brands across the globe are now reconsidering their advertising spending on the world’s largest social media platform....

Bing Facebook Google

This Week in Search: Snapchat Supports Animated GIFS, & More

February 23, 2018
Author: Rachel MatelaRachel Matela

Pure SEO’s This Week In Search series takes a look at the top SEO and SEM news stories from the week. This week Facebook Messenger, Snapchat and Bing Ads Editor announced new features, while Twitter brought out new policies and Google revealed it...

Blog Facebook Google Local SEO News SEM SEO

This Week in Search: Facebook Bans Cryptocurrency Ads & More

February 2, 2018
Author: Rachel MatelaRachel Matela

Pure SEO’s This Week In Search series takes a look at the top SEO and SEM news stories from the week. This week Facebook banned ads for financial products, updated its local feed and closed the gap between content producers and the platform on...

Blog Facebook

Facebook Algorithm Update: Your News Feed in 2018

January 17, 2018
Author: Rachel MatelaRachel Matela

Facebook CEO Mark Zuckerberg recently released a game-changing statement about what’s in store for our Facebook News Feeds this 2018 – they’re going back to basics. In his lengthy Facebook post the young billionaire entrepreneur...

Facebook

How to Install Your Facebook Pixel & Domain

What Does the Recent Change to Facebook Targeting Options Mean for You?

Google vs. Facebook Marketing: Which Should You Use?

The Big Social Media Platforms and Their Strengths

Google & Facebook Respond to Australia’s News Media Bargaining Code

Apple’s iOS 14 Update & Facebook Advertising: What You Need to Know

SEO & Social Media: How Do They Affect Each Other?

Facebook to Merge Messenger, WhatsApp, and Instagram Messaging Platforms

FaceApp: Is the Viral App a Threat to Your Online Privacy?

Facebook Advertising for Small Businesses (2019 Update)

SEO Just Got More Important With The Launch Of Facebook’s ‘Fake News’ Fighting ‘Click-Gap’ Signal

The Cambridge Analytica Facebook Scandal And Brands’ SEO Efforts

This Week in Search: Snapchat Supports Animated GIFS, & More

This Week in Search: Facebook Bans Cryptocurrency Ads & More

Facebook Algorithm Update: Your News Feed in 2018

GET ACTIONABLE ADVICE, WEEKLY

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Facebook

How to Install Your Facebook Pixel & Domain

What Does the Recent Change to Facebook Targeting Options Mean for You?

Google vs. Facebook Marketing: Which Should You Use?

The Big Social Media Platforms and Their Strengths

Google & Facebook Respond to Australia’s News Media Bargaining Code

Apple’s iOS 14 Update & Facebook Advertising: What You Need to Know

SEO & Social Media: How Do They Affect Each Other?

Facebook to Merge Messenger, WhatsApp, and Instagram Messaging Platforms

FaceApp: Is the Viral App a Threat to Your Online Privacy?

Facebook Advertising for Small Businesses (2019 Update)

SEO Just Got More Important With The Launch Of Facebook’s ‘Fake News’ Fighting ‘Click-Gap’ Signal

The Cambridge Analytica Facebook Scandal And Brands’ SEO Efforts

This Week in Search: Snapchat Supports Animated GIFS, & More

This Week in Search: Facebook Bans Cryptocurrency Ads & More

Facebook Algorithm Update: Your News Feed in 2018

GET ACTIONABLE ADVICE, WEEKLY

Follow Us

Categories

Ready to take your brand to the next level? We are here to help.

Ready to take your brand to the next level?
We are here to help.