Google Ads News SEM

Google’s $800 Million Ad Credit Rolls Out: What You Need to Know

Google has made a commitment to help small and medium-sized business all around the world make it through the COVID-19 pandemic, a commitment to the tune of eight hundred million dollars, usable for ad-spend across all Google Ads platforms until the...

SEO

COVID-19 & New Normals: How SEO Can Help Save Your Business

Right now, headlines across the world are all reflecting one thing: COVID-19. The spread of this pandemic will have long-term impacts on the economy in more ways than one, and the key to survival in this trying time comes down to two words:...

Analytics

Why Google Search Console and Analytics Never Match

It is the age-old question, one that stretches back to the first days of Google’s alterations to their search marketing tools. When Google Analytics and Google Search Console first crawled out of the early primordial soup that was the Internet in...

CRO Marketing

Conversion Funnels and Their Power in E-Commerce

Whether you’re a peddler of cupcakes or a purveyor of the law, the number one goal of your business is conversion. While these two services are undeniably different from the outside, the deeper mechanics of the customer’s journey towards...

On-page Optimisation SEO

Your Guide to Optimising A JavaScript-enabled Website

If you’ve ever opened up a website and immediately encountered a bright and shiny animation, or a pop-up prompting you to another page, then you already know at least some of what a JavaScript-enabled website can do. Modern web developers and...

Content Marketing SEO

Content Marketing 2020: Tips for the Brand-New Decade

The switch from the 2010s to the 2020s is a big one. For many people, the sound of “2020” is almost too futuristic to be real. But it’s here, and we all have to keep pace! This is especially true in the realm of digital and content marketing....

SEO

Top Five SEO Ranking Factors for 2020

Welcome to the Roaring Twenties 2.0, where we host LAN parties instead of Gatsby-style blowouts, and digital marketing has overtaken the paper advertising industry. Whether you’re a huge business or a local store that’s just starting out, you...