Google SEO

Page Experience Signals Coming to Google Search Rankings in May 2021

When it comes to Google Search Rankings, there are over 200 factors that dictate just how high in the pantheon of web pages yours will fall. As SEO professionals, our job is to discern these rankings and make changes to web pages to help them...

Marketing

Tips for Inclusive Holiday Marketing in 2020

This year has been nothing short of a shakeup, with a pandemic, forest fires, racial injustice, and other issues dominating news headlines everywhere. Amidst these repeated crises, people are now, more than ever, seeking authenticity from the brands...

Algorithmic Bias: Who’s Training the Machines?

If you’ve never heard the term “algorithmic bias” before, you’re not alone. Despite many years in pursuit of the powers of machine learning and AI capability, the idea that human bias influence the algorithms we create is one we’ve only...

Google Ads Google My Business Local SEO News SEM SEO

Google Trials Local Ads on Google My Business Listings… Again

It’s long been the burden of small businesses to find a way through the fog of the internet to their customers, to do their best with what they have and raise their voices above the cacophony of others singing for the user’s attention. Digital...

Google Ads News SEM

Google’s $800 Million Ad Credit Rolls Out: What You Need to Know

Google has made a commitment to help small and medium-sized business all around the world make it through the COVID-19 pandemic, a commitment to the tune of eight hundred million dollars, usable for ad-spend across all Google Ads platforms until the...

SEO

COVID-19 & New Normals: How SEO Can Help Save Your Business

Right now, headlines across the world are all reflecting one thing: COVID-19. The spread of this pandemic will have long-term impacts on the economy in more ways than one, and the key to survival in this trying time comes down to two words:...

Analytics

Why Google Search Console and Analytics Never Match

It is the age-old question, one that stretches back to the first days of Google’s alterations to their search marketing tools. When Google Analytics and Google Search Console first crawled out of the early primordial soup that was the Internet in...

CRO Marketing

Conversion Funnels and Their Power in E-Commerce

Whether you’re a peddler of cupcakes or a purveyor of the law, the number one goal of your business is conversion. While these two services are undeniably different from the outside, the deeper mechanics of the customer’s journey towards...

On-page Optimisation SEO

Your Guide to Optimising A JavaScript-enabled Website

If you’ve ever opened up a website and immediately encountered a bright and shiny animation, or a pop-up prompting you to another page, then you already know at least some of what a JavaScript-enabled website can do. Modern web developers and...

Content Marketing SEO

Content Marketing 2020: Tips for the Brand-New Decade

The switch from the 2010s to the 2020s is a big one. For many people, the sound of “2020” is almost too futuristic to be real. But it’s here, and we all have to keep pace! This is especially true in the realm of digital and content marketing....

SEO

Top Five SEO Ranking Factors for 2020

Welcome to the Roaring Twenties 2.0, where we host LAN parties instead of Gatsby-style blowouts, and digital marketing has overtaken the paper advertising industry. Whether you’re a huge business or a local store that’s just starting out, you...

Google

Google’s Third-Party Cookie Policy is Changing

The time has finally come for Google to give in to its users – over the next few months, we’re going to start seeing an increase in the amount of control we have over the kinds of cookies that can follow us around the web. This announcement from...

YouTube

YouTube and Hate Speech: Is the Media Platform Taking Responsibility?

The views, thoughts, and opinions expressed in the text belong solely to the author, and not necessarily to the author’s employer, organisation, committee or other group or individual. Note: this article contains discussions of homophobia, racism...

Instagram Social Media

Instagram’s New Branded Content Ad Format: Rise of the Influencers

Over the past few years, the internet has seen the rise of a particular breed of social media user – the “influencer”. And digital marketing pros, as they do, were quick to catch on to the opportunities presented by those who demonstrated...

Marketing

Gmail’s Dynamic Email: Incoming Full Release

Google has been casting a judicious eye over all of its programs. Assistant, Ads and Analytics have all seen user-oriented updates aimed at striking the balance for both corporation and individual satisfaction. Now, there’s a new player in the...

Articles by Courtney-Dale Nel

Page Experience Signals Coming to Google Search Rankings in May 2021

Tips for Inclusive Holiday Marketing in 2020

Algorithmic Bias: Who’s Training the Machines?

Google Trials Local Ads on Google My Business Listings… Again

Google’s $800 Million Ad Credit Rolls Out: What You Need to Know

COVID-19 & New Normals: How SEO Can Help Save Your Business

Why Google Search Console and Analytics Never Match

Conversion Funnels and Their Power in E-Commerce

Your Guide to Optimising A JavaScript-enabled Website

Content Marketing 2020: Tips for the Brand-New Decade

Top Five SEO Ranking Factors for 2020

Google’s Third-Party Cookie Policy is Changing

YouTube and Hate Speech: Is the Media Platform Taking Responsibility?

Instagram’s New Branded Content Ad Format: Rise of the Influencers

Gmail’s Dynamic Email: Incoming Full Release

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Articles by Courtney-Dale Nel

Page Experience Signals Coming to Google Search Rankings in May 2021

Tips for Inclusive Holiday Marketing in 2020

Algorithmic Bias: Who’s Training the Machines?

Google Trials Local Ads on Google My Business Listings… Again

Google’s $800 Million Ad Credit Rolls Out: What You Need to Know

COVID-19 & New Normals: How SEO Can Help Save Your Business

Why Google Search Console and Analytics Never Match

Conversion Funnels and Their Power in E-Commerce

Your Guide to Optimising A JavaScript-enabled Website

Content Marketing 2020: Tips for the Brand-New Decade

Top Five SEO Ranking Factors for 2020

Google’s Third-Party Cookie Policy is Changing

YouTube and Hate Speech: Is the Media Platform Taking Responsibility?

Instagram’s New Branded Content Ad Format: Rise of the Influencers

Gmail’s Dynamic Email: Incoming Full Release

GET ACTIONABLE ADVICE, WEEKLY

Follow Us

Categories

Ready to take your brand to the next level? We are here to help :)

Contact

Ready to take your brand to the next level?
We are here to help :)