Blog
Stay up to date with the latest digital marketing news and opinion from our team.
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Algorithmic Bias: Who’s Training the Machines?
If you’ve never heard the term “algorithmic bias” before, you’re not alone. Despite many yea... -
Analytics
Google Introduces Google Analytics 4: Here’s What You Need to Know
Let’s face it: many of us wouldn’t be able to do business on Google without Google Analytics. Bu... -
What is “Digital Transformation” in Marketing
Digital transformation is an all-too-familiar phrase that gets thrown around often in the profession... -
SEO
Amazon SEO Explained: A Guide to Ranking in Amazon Search Results
E-commerce giant Amazon has taken off in Australia after launching in late 2017, having revealed a r... -
Local SEO SEM SEO
Optimise your Digital Marketing for the 2020 Holidays
The Holiday season is slowly creeping in, but you won’t want to wait until the last minute to turn... -
Business SEO
The Opportunities and Challenges of Enterprise SEO
When you hear the phrase “Enterprise SEO”, you may be wondering how this differs from traditiona... -
News Pure SEO
Digital Marketing Training with the Tourism Transition Fund
Are You In Need of Digital Marketing Training but don’t have the budget? Pure SEO, one of New Zeal... -
Press Releases Pure SEO
Pure SEO Announced as Finalist of the 2020 Westpac Auckland Business Awards for Excellence in Strategy & Planning
Award-winning digital marketing agency Pure SEO has been announced as a finalist in this year’s We... -
Analytics
Google Analytics: Understanding Key Terms
At first glance, your Google Analytics reports can seem overwhelming and may be hard to make sense o... -
SEO
TF-IDF Content Optimisation: Your Guide to an Underappreciated SEO Concept
As SEO professionals, it falls to us to track Google’s ever-shifting mood and the flow of the algo... -
Analytics SEO
Fundamentals of Ecommerce SEO (Updated 2020)
ECommerce SEO is a unique beast that requires very careful taming to help your site get the search r... -
SEO
Why Google Rewrites Your Meta Description
Have you been finding that your meta descriptions are not what you expected? If so, they might have ... -
Google Google Ads SEM
Google Discovery Campaigns: What’s New in 2020
Google’s Discovery Ads have been around since 2019, but they’ve more recently become available i... -
Google Ads Google My Business Local SEO News SEM SEO
Google Trials Local Ads on Google My Business Listings… Again
It’s long been the burden of small businesses to find a way through the fog of the internet to the... -
Google Google Shopping SEM
Who is John Smith and Why is He Abandoning Shopping Carts?
Is John Smith your most hesitant customer? If so, you’re not alone. Recently, many e-commerce ...
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